Job Purpose and Impact
The Category Marketing Lead - FarmMax will drive category growth and value creation for mid and large dairy farms by developing customer-centric marketing strategies, generating actionable market and customer insights, identifying customer jobs-to-be-done, and leading the development of differentiated products, services, solutions, and digital offerings. This role connects customer needs with commercial and technical capabilities to accelerate customer success, market leadership, and business growth.

Key Accountabilities
• Lead the FarmMax category strategy and annual growth plans for mid and large dairy farm segments, ensuring alignment with business objectives and growth ambitions.
• Develop deep customer understanding through market research, customer immersion, voice-of-customer programs, farm visits, and data-driven insights.
• Identify and prioritize customer jobs-to-be-done, pain points, unmet needs, and opportunities across the dairy farm value chain.
• Generate actionable customer, market, competitive, and industry insights to guide portfolio strategy,



commercial initiatives, and innovation pipelines.
• Collaborate with customers, sales, technical teams, and external partners to co-create innovative products, nutritional solutions, services, and business models.
• Partner with commercial, technical, digital, and innovation teams to ensure effective launch and adoption of new products, services, and digital solutions.
• Lead development and commercialization of recent offerings that improve farm productivity, profitability, sustainability, animal performance, and customer experience.
• Design and scale digital solutions and services that enhance decision-making, farm management, performance monitoring, and customer engagement.
• Define and activate differentiated customer value propositions tailored to mid and large dairy farm segments.
• Develop category positioning, segmentation, customer journey frameworks, and demand generation progr

📌 Category Marketing Lead (Bathinda)
🏢 Cargill
📍 Bathinda