Marketing Lead – ZEVO App

Location: Indore

Employment Type: Full time

About ZEVO
ZEVO is a parent-tech and family-tech startup, leveraging technology, science, and expert-backed content to help parents raise confident, skilled, and future-ready children. With customized milestones, structured learning habits, and real-world skill-building, ZEVO is revolutionizing modern parenting.

As CMO, you will lead ZEVO’s marketing and growth strategy, build a high-impact team, and create a data-driven acquisition funnel to drive user engagement, retention, and revenue growth.

Key Responsibilities
- Go-to-Market (GTM) Strategy & Growth Execution
- Develop and execute ZEVO’s full-funnel marketing strategy across organic, paid, and partnership channels.
- Own user acquisition, engagement, and retention metrics, optimizing for high LTV (Lifetime Value) users.
- Create multi-channel campaigns that align with ZEVO’s growth roadmap, leading to 50,000+ paid users.
- Define target audience personas and position ZEVO as an essential parenting solution.
- Brand & Positioning Leadership




- Drive the evolution of ZEVO’s brand narrative—parenting with a plan, not chance.
- Ensure consistent brand messaging across social media, content, PR, influencer marketing, and paid ads.
- Establish ZEVO as a thought leader in parenting tech through content, PR, and community engagement.
- Oversee video, performance ads, and social storytelling that make ZEVO aspirational yet accessible.
- Digital & Performance Marketing
- Optimize Meta, Google, YouTube, OTT, and influencer campaigns for app downloads and paid conversions.
- Drive App Store Optimization (ASO) & SEO to maximize organic discoverability.
- Execute high-converting paid ads across multiple platforms, optimizing ROAS & CAC.
- Utilize CRM, email marketing, WhatsApp marketing, and retargeting strategies for conversion growth.
- Community & Influencer Marketing
- Build an active parenting community through engagement-driven content & forums.

📌 Marketing Lead (Indore)
🏢 Zevo360 Technologies
📍 Indore