Position title

Freelance App Store Optimization (ASO) Specialist

Description

We are seeking a talented and dedicated Freelance App Store Optimization (ASO) Specialist to join our team on a full-time basis. As an ASO Specialist, you will play a crucial role in enhancing the visibility and conversion rates of our clients' mobile applications across various app stores. This position is perfect for a self-motivated individual looking to work remotely with a dynamic team, enjoy flexibility in managing their schedule, and take on challenging projects that push their skills to the next level.

Responsibilities

Keyword Research & Optimization: Conduct thorough keyword research to identify high-traffic, relevant terms and implement them effectively to improve app search rankings.
Metadata Management: Optimize app titles, descriptions, and tags to align with current best practices and enhance discoverability.
Creative Asset Optimization: Collaborate with designers to create compelling app icons, screenshots, and promotional videos that drive user engagement and downloads.
A/B Testing:



Design and execute A/B tests to assess the effectiveness of different ASO strategies and creative assets, making data-driven decisions to improve performance.
Market Analysis: Monitor and analyze market trends, competitor strategies, and user behavior to inform ASO tactics and stay ahead in the industry.
Performance Tracking: Utilize analytics tools to track app performance metrics, providing regular reports and insights to stakeholders.
Localization: Manage the localization of app listings to cater to diverse markets, ensuring cultural relevance and maximizing global reach.
Stay Current: Keep abreast of the latest developments in app store algorithms, ASO tools, and best practices to continuously improve the quality of your work.

Job Benefits

Versatile Work Hours: Enjoy the freedom to work remotely from anywhere, with the flexibility to set your own schedule and maintain a healthy work-lif

📌 Freelance App Store Optimization (Kolkata)
🏢 Digital Covet
📍 Kolkata