15 Aug
|
Business Leader
|
Navi Mumbai
15 Aug
Business Leader
Navi Mumbai
We are hiring an experienced Email Marketing Specialist to build and manage the complete email marketing function from scratch including strategy, data research, campaign execution, email deliverability, and lead generation. Ideal for candidates comfortable working in international time zones and driving results independently.
Key Responsibilities
Conduct data research/data collection identify and source target prospect data (company, contact, email, LinkedIn profile, etc.) using tools like Apollo, LinkedIn Sales Navigator, ZoomInfo, Hunter.io, Snov.io as per client's Ideal Customer Profile (ICP)
Build the entire email marketing process from scratch — strategy, workflows, automation, and templates
Generate qualified leads via email marketing as per client targets and business goals
Build, segment, and maintain clean email databases/lists
Verify and enrich contact data to keep lists accurate and minimize bounce rates (e.g., NeverBounce, ZeroBounce, or similar)
Set up and manage email sending infrastructure — domains, SMTP servers, mailboxes, IP/domain warm-up
Ensure high email deliverability through SPF, DKIM, DMARC configuration and inbox placement best practices
Scale sending infrastructure as volume grows (rotating domains/mailboxes, ongoing warm-up)
Ensure campaigns comply with CAN-SPAM/GDPR regulations, including proper opt-out and suppression list management
Track and optimize key email marketing metrics — open rate, CTR, bounce rate, reply rate, and conversions
A/B test subject lines, email copy, and send times for maximum performance
Coordinate with sales and business development teams for lead handoff and campaign alignment
Prepare and share regular performance/lead generation reports
Required Skills
Strong hands-on experience in Email Marketing, Cold Emailing, Lead Generation, and Email Automation
Solid experience in B2B data research and prospect list building using sales intelligence/prospecting tools
Proficient with email marketing & outreach tools:
📌 Email Marketing Specialist (Navi Mumbai)
🏢 Business Leader
📍 Navi Mumbai