Role Overview

The CRM and Loyalty Specialist will be responsible for developing and executing CRM strategies that align with our business objectives. The role encompasses customer segmentation, loyalty program management, data analysis, multi-channel marketing, and collaboration with cross-functional teams.

Skills

Fluency in English

Technical Skills

Proficiency in MS Office, Google Suite and MoEngage or any other similar CRM tool

Job Responsibilities

Develops and executes comprehensive CRM strategies aimed at enhancing customer engagement, retention, and lifetime value.
Plans, implements, and manages customer loyalty programs that drive customer retention and repeat business across markets, i.e. drives Tickit Loyalty adoption across business brands and improves penetration across offline and online stores.
Analyses customer data to identify trends, behaviours,



and opportunities for personalized marketing campaigns and creates customer segments for highly targeted marketing campaigns and content, ensuring relevance and impact.
Develops and executes multi-channel marketing campaigns (Email, SMS, WhatsApp, etc.) to nurture customer relationships and drive retention. Conducts A/B tests to optimize campaign performance.
Develops and refines customer journey maps to optimize touchpoints and improve customer experiences.
Works with the creative team to develop inspirational content and newsletters.
Administers and maintains the CRM system, ensuring data accuracy, integration, and efficiency.
Drives the business and focuses on driving overall penetration and revenue growth for business Gift Cards through planning, implementation, and collaboration across stores, online channels, and partnerships.

📌 CRM and Loyalty Specialist (Ahmedabad)
🏢 Space Stem
📍 Ahmedabad