Job Description

The Digital Marketing Specialist will develop and implement digital marketing strategies for the company and its clients and provide support across various marketing functions, including identifying target audiences, developing strategies to acquire new business, content development, digital campaign execution, and performance reporting. Primary responsibilities include building paid and organic digital campaigns, developing content enhancement strategies, presenting your campaign ideas to the Marketing Manager, reviewing metrics, and compiling analytics reporting. This position offers an opportunity for you to utilize creativity and analytical thinking while also contributing to business development.

What You’ll Do

Craft and execute digital marketing strategies across web, social media, email, SEO, and online ads
Collaborate internally to understand our clients’ goals
Create compelling content and campaigns that drive engagement and results
Track performance, analyze data,



and make smart adjustments for continuous improvement
Stay on top of marketing trends and bring fresh ideas to the table

Required

Bachelor’s degree in Marketing, Communications, Business, or related field
Strong written and verbal communication skills
Familiarity with digital marketing platforms and tools (e.g., Google Analytics, Google Ads, Meta Business Suite, CRM systems)
Ability to manage multiple tasks and collaborate effectively with team members
Detail-oriented with robust organizational skills

Compensation & Benefits

Competitive entry-level salary
Opportunities for professional development and advancement
Collaborative team environment with structured onboarding and mentorship

Interested candidates should submit a resume and a brief cover letter outlining relevant experience and interest in the role to [email protected].

📌 Digital Marketing Specialist (Rajkot)
🏢 Essential Marcom
📍 Rajkot