Job Title: Digital Marketing ManagerJob Summary

We are seeking an experienced and results-driven Digital Marketing Manager to lead our digital marketing initiatives. The ideal candidate will be responsible for planning, implementing, managing, and optimizing digital campaigns across multiple online channels to increase brand awareness, generate qualified leads, and drive business growth.

Key Responsibilities

- Develop and execute comprehensive digital marketing strategies aligned with business objectives.
- Plan, manage, and optimize SEO, SEM, PPC, social media, email marketing, and display advertising campaigns.
- Monitor campaign performance using analytics tools and optimize for ROI, conversions, and engagement.
- Manage the company's website, landing pages, and digital content to improve user experience and lead generation.
- Oversee social media strategy, content planning, and community engagement.
- Coordinate with internal teams, designers, content writers, and external agencies to execute marketing campaigns.
- Manage digital marketing budgets and ensure efficient allocation of resources.
- Track KPIs and prepare regular performance reports with actionable insights.
- Conduct market research, competitor analysis, and identify new growth opportunities.
- Stay updated with the latest digital marketing trends, tools, and best practices.

Required Qualifications

- Bachelor's degree in Marketing, Business Administration,



Communications, or a related field.
- 4–7+ years of experience in digital marketing.
- Proven experience managing SEO, Google Ads, Meta Ads, LinkedIn Ads, email marketing, and content marketing campaigns.
- Strong knowledge of Google Analytics (GA4), Google Tag Manager, Google Search Console, and CRM tools.
- Experience with marketing automation platforms and CMS such as WordPress.
- Excellent analytical, communication, and project management skills.

Preferred Skills

- Google Ads and Google Analytics certifications.
- Experience with marketing automation tools (HubSpot, Salesforce, Zoho, or similar).
- Knowledge of A/B testing, conversion rate optimization (CRO), and customer journey mapping.
- Basic understanding of HTML/CSS and website optimization.
- Strong leadership and team management abilities.

Key Performance Indicators (KPIs)

- Website traffic growth
- Lead generation and conversion rate
- Return on Ad Spend (ROAS)
- Customer Acquisition Cost (CAC)
- Search engine rankings
- Email campaign performance
- Social media engagement and follower growth
- Marketing ROI

Salary

Competitive salary based on experience, plus performance incentives and perks.

Pay: ₹25,000.00 - ₹30,000.00 per month

Benefits:

- Cell phone reimbursement

Experience:

- Digital marketing: 3 years (Required)

Work Location: In person

📌 Digital Marketing Manager (India)
🏢 ALTERNATE FUEL SOLUTIONS
📍 India