Designation: Manager

Location: India Maharashtra Mumbai Paints office

Organization: Paints

Job Description:

A hands-on content creator–cum–instructional designer who can plan, create, manage, update and publish learning content end to end, while coordinating with SMEs, trainers, agencies, and leadership.
This is not a strategy only or agency manager role—We need someone who personally creates content, uses AI tools daily, manages timelines rigorously, and understands field sales contexts.

An 6- 8 year instructional designer / content manager from FMCG/BFSI/large sales org, who still creates content daily, uses AI comfortably, understands field realities, and can run content projects end to end with minimal supervision.

Educational Specifications

Mandatory

- Bachelor’s degree in:
- Instructional Design / Education / Learning Sciences
- OR Mass Communication / Journalism / English
- OR MBA / PGDM with exposure to L&D;, Sales Training, or Content

- Formal certification is a plus, not mandatory:

- Instructional Design, Digital Learning, Adult Learning, UX for Learning

Good-to-have

- Any short courses or credentials in:
- E learning authoring (Articulate, Captivate, Rise)
- AI for content creation / prompt engineering
- Learning analytics or evaluation

Experience Specifications

6-8 years total experience, with at least 3–5 years in:

- Instructional Design
- Learning Content Creation
- Sales / Field Capability / Product Training (preferred)

Must have experience

- Personally created:
- Learning modules (digital / blended), Scripts, presentations, assessments, videos, Ready reckoners / job aids / performance support tools

- Managed multiple content tracks in parallel with tight timelines
- Worked with:

- SMEs (Sales, Marketing, Product, Process), Field leaders / Trainers, External vendors (design, translation, video)





Robust advantage

- Experience in large, distributed field force environments:
- FMCG, Paints, Cement, BFSI, Pharma, Telecom, Retail

- Exposure to Pan India learners with language diversity

Core Skill Specifications (Non-Negotiable)

A. Instructional Design & Content Skills

- Translate business priorities into:
- Clear learning objectives
- Structured content outlines

- Apply adult learning principles to:

- Sales/product/process training
- Mixed learner maturity levels

- Create:

- Digital modules (micro + full length)
- Assessments & rubrics
- Learning journeys / paths

- Convert complex product/process inputs into field friendly language

B. Content Creation (Hands on Tools)

Must be proficient in at least 3–4 of these:

- PowerPoint (advanced storytelling, not basic slides)
- Word / Google Docs (structured content drafts)
- Video scripting + basic editing understanding
- E learning tools:
- Articulate Rise / Storyline
- Captivate (basic–intermediate)

C. AI & Digital Fluency

Candidate should have used AI for:

- Content first drafts and rewrites
- Storyboarding and script creation
- Assessment question generation
- Summarisation of SME inputs
- Translation support and proofreading

Expected tools exposure

- ChatGPT / Copilot / Claude (daily usage preferred)
- AI image tools (basic): DALL E, Midjourney, Firefly
- AI video/voice tools (basic awareness): Synthesia, ElevenLabs, etc.

D. Project & Stakeholder Management

- Strong grip on content calendars, dependencies, reviews
- Comfortable running:
- Content walkthroughs with Field Leaders
- Governance calls with stakeholders

- Can chase feedback, close loops, and publish on time, Works independently without constant supervision

4. Behavioural & Attitude Specifications

- Doer mindset
- Bias for speed
- Comfort with ambiguity
- High ownership
- Field oriented thinking

📌 Content Manager & Instructional Designer (Maharashtra)
🏢 Aditya Birla Group
📍 Maharashtra