We are looking for a Data Scientist with robust experience in Marketing Mix Modeling (MMM), statistical modeling, and optimization.

Experience-6+Must

Np-Immediate

Key Responsibilities

- Develop and implement Marketing Mix Models (MMM) to evaluate marketing and media performance.
- Work on price elasticity, adstock effects, and saturation/response curves.
- Perform ROI/MROI analysis and provide actionable business insights.
- Support media budget allocation and optimization.
- Build and analyze scenario simulations to support business decision-making.
- Apply statistical and probabilistic modeling techniques to marketing and business problems.
- Develop scalable analytical solutions using Python and SQL.

Required Skills

- Strong hands-on experience in Marketing Mix Modeling (MMM).




- Strong knowledge of statistical modeling and optimization.
- Experience with:
- Price Elasticity
- Adstock Effects
- Saturation/Response Curves
- ROI/MROI Analysis
- Media Budget Allocation
- Scenario Simulation
- Strong command of Python and SQL.
- Experience with Probabilistic Machine Learning Models.
- Knowledge of Pooled Modeling and related statistical techniques.

Pay: ₹100,000.00 - ₹200,000.00 per month

Application Question(s):

- How many Years having Experience in Marketing Mix Modeling (MMM), statistical modeling, and optimization?
- Over all Experience?
- CCTC?
- Ectc?
- Np?

Work Location: Remote

📌 Data Scientist-Marketing Mix Modeling (MMM) (India)
🏢 BusinessUp Software Solutions Private
📍 India