Job Description JOB DESCRIPTION:

1. Content Writing and Digital Marketing

 Interviewing Doctors and Consultants

 Creating content for press releases, by-line articles and keynote presentations, brochures, flyers, social media, websites, etc.

 Developing content and executing the website, actively involved in the hosting and updating of website.

 Developing and updating social media network (Facebook, LinkedIn, Twitter, Instagram, YouTube, etc.)

 Managing SEO and SEM activities

2. Strategizing

 Conceptualizing and developing various strategies and tactical plans for achieving targets.

 Responsible for developing media relations strategy, seeking high-level placements in print, broadcast and online media, digital

marketing and PR.

 Designing and executing various camp activities and making proposals.

3. Promotional Activities.

 Working with various external Agencies for execution of promotional events.

 Planning and executing different campaigns for various marketing tools like outdoor advertising, SMS, social and digital media.

 Extending support to marketing team for promotional activities

 Conducting events which include Camps, patient education programs, CME, Social Gatherings, Various Clubs, community and Corporate





activities.

4. Interdepartmental coordination

 Receiving the requirements in terms of branding from various departments, taking approvals and execution to fulfil the requirements.

5. Vendor Coordination

 Assisting the purchase in searching vendors for various inputs

 Coordinate with purchase

 Getting samples approved by management

 Supervision of process from the vendor side till job completion

6. Assisting the reporting manager for Branding and PR work as and when required.

SPECIAL INSTRUCTIONS:

 All the above mentioned work profile will be extensive to all the locations/branches.

 Travelling at least once in a week to the other location(s). Reimbursement of travelling expenses needs approval from Head – Branding.

 Working hours might be extended depending on the work load or work from home might be given on off hours whenever required.

Qualification: Graduate / Course in writing /Graphics/ Media

Total Experience : 3-6 years relevant

Key Skills : Communication, Alert and Observant, critical thinking , creative

Pay: ₹50,000.00 - ₹100,000.00 per month

Work Location: In person

📌 Asst. Manager Branding - Hospital only (India)
🏢 HR Tech IND Consulting
📍 India