Experience: 3–5 Years
Employment Type: Full-time
Department: Marketing
Location: Greater Noida

Job Summary

We are looking for an experienced and result-oriented Senior Digital Marketing Executive with 3–5 years of hands-on experience to lead and execute digital marketing initiatives. The ideal candidate will be responsible for driving brand visibility, website traffic, lead generation, customer engagement, and revenue through various digital channels.

Key Responsibilities

- Develop and implement comprehensive digital marketing strategies aligned with business objectives.
- Plan, execute, and optimize SEO, SEM/PPC, social media, email marketing, and content marketing campaigns.
- Manage and optimize Google Ads, Meta Ads, LinkedIn Ads, and other paid advertising campaigns.
- Develop and execute SEO strategies including keyword research, on-page SEO, off-page SEO, technical SEO, and link-building activities.
- Monitor website performance, organic rankings, traffic, leads, and conversions.
- Manage social media platforms and develop effective content and engagement strategies.
- Conduct competitor and market research to identify new growth opportunities.
- Work with content, design, sales, and development teams to execute marketing campaigns.
- Analyze campaign performance using Google Analytics 4, Google Search Console, Google Tag Manager, and other analytics tools.
- Prepare weekly and monthly performance reports with actionable insights.
- Track and improve key metrics such as CPL, CPA, CTR, conversion rate, ROI, and ROAS.




- Manage digital marketing budgets and ensure efficient utilization of advertising spend.
- Identify new digital channels, tools, and trends to improve campaign performance.
- Stay updated with Google algorithm changes, advertising platform updates, and emerging digital marketing trends.

Required Skills

- 3–5 years of proven experience in Digital Marketing.
- Solid hands-on knowledge of SEO, Google Ads, Meta Ads, Social Media Marketing, and Lead Generation.
- Experience managing paid campaigns with a focus on ROI and conversions.
- Strong understanding of GA4, Google Search Console, and Google Tag Manager.
- Experience with SEO tools such as SEMrush, Ahrefs, Moz, or similar.
- Good understanding of website analytics, conversion optimization, and landing-page performance.
- Strong analytical and problem-solving abilities.
- Excellent communication, coordination, and reporting skills.
- Ability to independently manage multiple campaigns and meet deadlines.

Educational Qualification

- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Google Ads, Analytics, SEO, or Digital Marketing certifications will be an added advantage.

Key Performance Indicators (KPIs)

- Growth in qualified leads and conversions
- Organic traffic and keyword ranking improvement
- Paid campaign ROI/ROAS
- Reduction in CPL and CPA
- Website conversion rate
- Social media reach and engagement
- Overall digital marketing revenue contribution

Pay: ₹400,000.00 - ₹500,000.00 per year

Work Location: In person

📌 Senior Digital Marketing Executive (India)
🏢 Techostinger India Private
📍 India