Role Overview The Digital Marketing Specialist will be responsible for planning, executing, and optimizing end-to-end digital marketing campaigns focused on high-quality lead generation, brand positioning, and revenue growth. This role requires a performance marketer who understands funnels, conversions, CPL optimization, and ROI tracking. Key Responsibilities Lead Generation & Performance Marketing Plan and execute paid campaigns on: o Google Ads (Search, Display, YouTube) o LinkedIn Ads (B2B targeting) o Meta Ads (Facebook & Instagram) Generate qualified leads for: o Corporate training o Certification programs o Enterprise solutions Optimize CPL, CTR, ROAS, and overall campaign performance. Build and optimize landing pages for higher conversion rates. Create retargeting strategies and remarketing funnels. Marketing Strategy & Funnel Management Design complete digital marketing funnel (TOFU–MOFU–BOFU). Create campaign strategies aligned with sales targets. Coordinate closely with sales team to improve MQL to SQL conversion. Track and report weekly/monthly marketing KPIs. Implement CRM integration and lead tracking. SEO & Organic Growth Plan and execute SEO strategies (On-page & Off-page). Keyword research for IT training & enterprise tech domains. Improve website ranking and organic traffic. Optimize blog content and landing pages. Email & Automation Create email marketing workflows. Lead nurturing campaigns. Database segmentation and automation.



A/B testing for email campaigns. Social Media & Brand Positioning Manage LinkedIn brand presence. Create professional campaign creatives & ad copies. Plan webinar promotions & event campaigns. Increase engagement and brand visibility. Required Skills Strong hands-on experience in Google Ads & LinkedIn Ads. Proven track record in B2B lead generation. Experience managing monthly ad budgets. Knowledge of SEO tools (SEMrush, Ahrefs, Google Search Console). Experience with CRM tools and marketing automation. Strong understanding of conversion tracking (Google Tag Manager). Analytical mindset with data-driven decision-making. Excellent copywriting skills for ads & landing pages. Preferred Skills Experience in IT Training / EdTech / Enterprise SaaS. Understanding of Cloud, DevOps, or OpenShift ecosystem (preferred). Landing page tools experience (WordPress, Webflow, Unbounce, etc.). Basic design knowledge (Canva / Adobe). KPIs / Performance Metrics Cost Per Lead (CPL) Qualified Lead Volume Conversion Rate Campaign ROI Revenue contribution from digital campaigns Organic traffic growth Lead to Sales conversion improvement What We Offer Growth-oriented environment Performance-based incentives Chance to work with global technology partners Strategic ownership of marketing growth

Pay: ₹20,106.48 - ₹43,237.49 per month

Work Location: In person

📌 Senior Digital Marketing Executive (BTM Layout)
🏢 HAWKSTACK TECHNOLOGIES PRIVATE
📍 BTM Layout