SOCIAL MEDIA EXECUTIVE – FRESHERPosition Overview

We are looking for a creative, energetic and performance-driven Social Media Executive (Fresher) to manage multiple personal and professional social media accounts, build a strong digital presence, generate business leads, and coordinate social media marketing campaigns across multiple projects.

The ideal candidate should be comfortable working across Instagram, Facebook, LinkedIn, YouTube, Google, WhatsApp and other digital platforms, with a strong interest in content creation, Canva, SEO and digital marketing.

Key Responsibilities

Social Media Management

- Manage and synchronize multiple personal and professional social media accounts.
- Maintain a consistent brand identity across all platforms.
- Publish a minimum of 2 posts per day per active account.
- Maintain a structured content calendar with 150+ quality posts per annum per account.
- Schedule posts, reels, stories and other content consistently.
- Monitor engagement, comments, messages and audience activity.

Lead Generation

- Convert social media reach and engagement into qualified business leads.
- Develop platform-specific strategies for lead generation.
- Promote multiple business verticals, projects, products and campaigns.
- Track leads generated through each social media platform and campaign.
- Coordinate with the sales team for lead follow-up and conversion.

Campaign Management

- Plan and execute multiple social media campaigns simultaneously.
- Support campaigns for different real estate projects, services and business verticals.
- Run promotional, awareness, lead-generation and engagement campaigns.
- Monitor campaign performance and optimize content based on results.

Google & Digital Marketing

- Assist in managing Google Ads campaigns and lead-generation campaigns.
- Support SEO activities, keyword research, on-page optimization and content optimization.
- Improve website and social media visibility through organic and paid strategies.
- Track basic digital marketing metrics such as impressions, reach, CTR, CPL,



engagement and leads.

Creative & Content

- Create social media creatives, banners, carousels, reels and promotional materials using Canva.
- Repurpose existing content into multiple platform-specific formats.
- Work with photography/video/content teams wherever required.
- Develop creative ideas based on current trends and business requirements.

Key Performance Indicators (KPIs)

- 2+ posts per day per active social media account.
- 150+ quality posts annually per account.
- Consistent content calendar implementation.
- Growth in followers, reach and engagement.
- Qualified leads generated through social media.
- Lead-to-enquiry and lead-to-site-visit contribution.
- Campaign performance and CPL improvement.
- SEO visibility and organic traffic growth.
- Timely execution of all assigned campaigns and creatives.

Required Skills

- Strong understanding of Instagram, Facebook, LinkedIn, YouTube and WhatsApp.
- Basic knowledge of Google Ads and SEO.
- Good knowledge of Canva and social media creative design.
- Strong written communication skills.
- Creative thinking and content ideation ability.
- Basic understanding of analytics and digital marketing metrics.
- Ability to manage multiple accounts and projects simultaneously.
- Willingness to learn and experiment with recent digital marketing strategies.

Eligibility

- Fresher / 0–1 year experience in Social Media, Digital Marketing or Content Marketing.
- Any degree or relevant certification.
- Digital Marketing / Social Media certification is an added advantage.
- Candidates with a strong personal social media presence or portfolio will be preferred.

Ideal Candidate

A self-driven digital enthusiast who can think creatively, execute consistently and understand that social media is not only about posting content — it is about building brands, generating leads and creating measurable business results.

Employment Type: Full-Time
Experience: Fresher – 1 Year
Department: Marketing / Digital Marketing
Location: Hyderabad
Reporting To: Marketing / Business Operations Manager

Pay: ₹10,023.89 - ₹35,760.04 per month

Work Location: In person

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