Job Description – Social Media Marketing Executive

Company: 3H World
Position: Social Media Marketing Executive
Department: Marketing & Communications
Location: Mumbai
Experience: 1–3 years in Social Media Marketing / Digital Marketing preferred

About the Role

We are looking for a creative, proactive and digitally savvy Social Media Marketing Executive to manage and grow 3H World’s online presence across social media platforms. The candidate will be responsible for content planning, social media management, audience engagement, campaign execution and performance tracking.

Key Responsibilities1. Social Media Management

- Manage 3H World’s Instagram, Facebook, LinkedIn and other social media platforms.
- Plan and maintain a monthly social media content calendar.
- Schedule and publish posts, reels, stories and campaigns.
- Ensure consistent brand communication across all platforms.
- Monitor comments, messages and audience interactions.

2. Content Creation & Strategy

- Develop creative and engaging content around physiotherapy, rehabilitation, wellness, ergonomics and healthcare.
- Create content ideas for reels, carousels, stories, educational posts and campaigns.
- Coordinate with graphic designers, videographers and clinical teams for content creation.
- Identify trending topics, formats, hashtags and relevant social media trends.
- Develop campaigns for festivals, awareness days, healthcare events and company initiatives.

3. Digital Marketing

- Plan and execute social media campaigns to increase brand awareness, engagement and lead generation.




- Assist in managing paid advertising campaigns on platforms such as Meta and LinkedIn.
- Coordinate lead-generation campaigns with the Sales and Business Development teams.
- Monitor campaign performance and suggest improvements.

4. Community & Brand Engagement

- Respond to comments, messages and enquiries professionally.
- Build and maintain an active online community.
- Coordinate collaborations with doctors, physiotherapists, healthcare professionals, influencers and relevant organizations.
- Support online reputation and brand-building initiatives.

5. Analytics & Reporting

- Track social media growth, reach, engagement, leads and conversions.
- Prepare weekly/monthly social media performance reports.
- Analyse content performance and identify high-performing formats.
- Recommend strategies based on data and audience behaviour.

6. Marketing Coordination

- Work closely with the Graphic Designer, Sales, Clinical and Operations teams.
- Support marketing campaigns, events, CMEs, exhibitions and corporate wellness programs.
- Maintain a consistent 3H World brand voice and visual identity.
- Assist in developing digital marketing strategies for recent services and programs.

Key Skills

- Strong understanding of Instagram,



Facebook and LinkedIn.
- Knowledge of social media algorithms and content trends.
- Excellent written communication and copywriting skills.
- Creative thinking and strong storytelling ability.
- Basic knowledge of Canva and social media design tools.
- Knowledge of Meta Business Suite and social media analytics.
- Basic understanding of paid social media advertising.
- Good photography/video/reel concepts is an advantage.
- Strong coordination and time-management skills.

Key Performance Indicators (KPIs)

- Social media reach and engagement.
- Follower growth and community growth.
- Content consistency and publishing compliance.
- Leads generated through digital campaigns.
- Campaign performance and ROI.
- Website/profile traffic generated through social media.
- Response time to social media enquiries.
- Overall improvement in brand visibility.

Educational Qualification

Bachelor’s degree in Marketing, Mass Communication, Digital Marketing, Business Administration or a related field preferred.

Relevant certifications in Digital Marketing / Social Media Marketing will be an advantage.

Compensation

Salary: As per experience and company standards.

Reporting

Reports To: Marketing Head / Management

Ideal Candidate

A creative and results-oriented digital marketer who understands social media trends, can turn healthcare concepts into engaging content and is capable of growing 3H World’s digital presence while generating meaningful engagement and business leads.

Work Location: In person

📌 Social Media Executive (India)
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