15 Aug
|
Bharat Oncology
|
India
15 Aug
Bharat Oncology
India
Bharat Oncology is a rapidly growing chain of Daycare Chemotherapy Centers.
We are looking for a Digital Marketing Manager, to rapidly help us grow our digital presence in Northern India.
Key Responsibilities
- Digital Strategy & Brand Leadership: Define and execute the end-to-end digital growth strategy, enhancing brand authority and visibility across all digital channels.
- Performance Marketing & Lead Acquisition: Plan and optimize multi-channel performance campaigns (Google Ads, Meta, YouTube, programmatic) focused on high-intent patient acquisition, healthcare awareness, and cost-efficient conversions.
- Content & Medical Communications: Direct content production—including patient education videos, clinical case spotlights, doctor interviews, webinars, and regional outreach campaigns—while maintaining strict medical ethics and compliance.
- SEO & Digital Footprint: Oversee technical and local SEO strategies to maximize organic search rankings across multi-location clinical centers and specialty oncology services.
- Social Media & Community Building: Build engaging community initiatives, survivor support stories,
and doctor-advocacy campaigns across LinkedIn, YouTube, Instagram, Facebook, and healthcare forums.
- Analytics & Attribution: Track full-funnel metrics (CAC, LTV, ROAS, conversion paths, and patient journey milestones) using advanced analytics tools to continually refine marketing ROI.
- Vendor & Team Leadership: Manage cross-functional in-house creators, designers, performance marketers, and external creative/media agencies
CANDIDATE PROFILE;
- 2.5 to 3 years of hands-on experience in digital marketing, performance advertising, and content management.
- Proven track record in executing and optimizing paid campaigns across Google Ads, Meta Ads, and YouTube with a focus on lead generation, patient acquisition, CAC optimization, and ROAS.
- Solid understanding of local and technical SEO
- Experience in creating or managing compliant healthcare content.
- Graduate in Marketing, Communications, Business, Healthcare Management, or a related field.
Pay: ₹20,000.00 - ₹30,000.00 per month
Work Location: Remote
📌 Digital Marketing Manager (India)
🏢 Bharat Oncology
📍 India