Job Title: Digital Marketing Head
Location: Mohali, Punjab
Experience: 5+ Years
Grade: 4
Department: Marketing
Industry: EdTech / Overseas Education
Employment Type: Full-Time, Onsite in Mohali
Work Schedule: Monday to Saturday
Company: Daltin Edu Group

Disclaimer:We're building, experimenting, and growing every single day. That means priorities evolve, strategies pivot, and opportunities emerge constantly. We're looking for someone who can adapt quickly, think strategically, take ownership, and turn ideas into results.

Role Overview
Daltin Edu Group is seeking an experienced and strategic Digital Marketing Head to lead the organization's digital marketing function across its brands, including Daltin Portal (B2B), Edvia.ai (B2C), and Delta Immigration. The ideal candidate will have a proven track record in performance marketing, digital distribution, SEO, social media marketing, content strategy, branding, marketing automation, and lead generation, with experience leading high-performing marketing teams and delivering measurable business growth.

As the Digital Marketing Head, you will be responsible for developing and executing integrated digital marketing strategies to strengthen brand visibility, generate high-quality leads, improve customer acquisition, and maximize marketing ROI across all business verticals. You will lead cross-functional marketing initiatives, drive digital transformation, oversee digital distribution across multiple channels, and collaborate closely with Product, Technology, Sales, Admissions, and Leadership teams to achieve the organization's growth objectives.

Key Responsibilities

- Develop and execute comprehensive digital marketing strategies across all Daltin Edu Group brands.
- Lead and manage the Performance Marketing, SEO, Content, Social Media, Design, and Marketing Operations teams.
- Develop and execute a robust digital distribution strategy to maximize the reach and visibility of campaigns, content, and brand communications across owned, earned, and paid media channels.
- Drive qualified lead generation for both B2B (agents and partners) and B2C (students) business verticals.
- Plan, execute, and optimize campaigns across Google Ads,



Meta Ads, LinkedIn Ads, YouTube, and other digital platforms.
- Develop and implement SEO strategies to improve organic traffic, search rankings, and website visibility.
- Oversee content marketing initiatives, including blogs, landing pages, email campaigns, website content, and lead magnets.
- Build and execute social media strategies to increase brand awareness, engagement, and community growth across all platforms.
- Optimize content distribution across websites, email marketing, WhatsApp, YouTube, social media, partner networks, and other digital channels.
- Monitor marketing budgets and optimize campaign performance to maximize ROI and business outcomes.
- Analyze campaign performance, user behavior, conversion funnels, and digital analytics to provide actionable insights and strategic recommendations.
- Collaborate with Product, Technology, Admissions, and Sales teams to improve website performance, user experience, lead quality, and conversion rates.
- Implement CRM-driven lead nurturing, marketing automation, email marketing, and remarketing campaigns.
- Conduct competitor analysis, market research, and identify emerging trends, technologies, and growth opportunities.
- Build, mentor, and develop a high-performing digital marketing team while fostering a culture of innovation, accountability, and continuous improvement.
- Present regular performance reports, dashboards, and strategic recommendations to senior leadership.

Required Skills & Qualifications

- Minimum 5 years of experience in Digital Marketing, with at least 2 years in a team leadership or managerial role.
- Proven experience in EdTech, Overseas Education, Education, SaaS, AI, or Digital Services will be preferred.
- Strong expertise in:
- Google Ads
- Meta Ads (Facebook & Instagram)
- LinkedIn Ads
- SEO (On-Page,



Off-Page & Technical SEO)
- Social Media Marketing
- Content Marketing
- Digital Distribution
- Email Marketing & Marketing Automation
- Conversion Rate Optimization (CRO)
- Microsoft Clarity, Google Analytics 4, Google Tag Manager, and Google Search Console
- Strong understanding of B2B and B2C lead generation strategies and digital marketing funnels.
- Experience managing digital marketing budgets and optimizing campaign performance to achieve business KPIs.
- Strong understanding of digital distribution strategies, content amplification, audience segmentation, omnichannel marketing, and customer acquisition.
- Experience managing multi-channel campaigns across paid, owned, and earned media.
- Hands-on experience with CRM platforms, marketing automation tools, and reporting dashboards.
- Strong analytical mindset with the ability to interpret marketing data and drive business decisions.
- Experience collaborating with cross-functional teams including Product, Technology, Sales, Admissions, and Leadership.
- Proficiency in Microsoft Office Suite, Google Workspace, and project management tools.
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field. An MBA (Marketing) will be an added advantage.

Key Competencies

- Strong strategic thinking and business acumen.
- Excellent leadership and people management skills.
- Robust analytical and data-driven decision-making abilities.
- Outstanding communication, presentation, and stakeholder management skills.
- High ownership, accountability, and execution excellence.
- Strong planning, prioritization, and organizational abilities.
- Innovation mindset with a focus on digital transformation and continuous improvement.
- Ability to manage multiple brands, campaigns, and teams in a fast-paced environment.
- Strong collaboration skills with cross-functional teams.
- Results-oriented mindset with a focus on business growth and measurable outcomes.

Pay: ₹50,000.00 - ₹70,000.00 per month

Application Question(s):

- Your experience is into in-house product development or client based?

Work Location: In person

📌 Digital Marketing Head (India)
🏢 Edvia.ai
📍 India