Blessing Softtech

Job Title

Junior Digital Marketing Executive

Experience

0–2 years (freshers with internship or certification experience welcome)

Employment Type

Full-time

Location

Pune, Maharashtra, India

About the Role

Blessing Softtech is looking for a Junior Digital Marketing Executive to support and execute our online marketing activity. You will work across social media, content, SEO, email, and paid campaigns — publishing, monitoring, and reporting on what works.

This is a hands-on, learning-focused role. You will not be expected to arrive with everything figured out, but you should be curious, organised, and willing to test ideas and measure results rather than guess. Guidance and mentoring will come from the marketing lead.

Key Responsibilities

Social Media

- Plan and maintain the monthly content calendar across LinkedIn, Instagram, Facebook, and X.
- Write post copy and coordinate with the design team for creatives.
- Schedule and publish posts, and keep posting frequency consistent.
- Respond to comments and messages, and monitor mentions of the company.
- Track engagement, reach, and follower growth, and report what performed and why.

Content & SEO

- Write and publish blog posts, case studies, and website copy under editorial guidance.
- Carry out basic keyword research and apply on-page SEO — titles, meta descriptions, headings, alt text, and internal links.
- Update and maintain website content through the CMS.
- Support link-building, directory listings, and business profile management.
- Monitor search rankings and organic traffic,



and flag drops or opportunities.

Paid Campaigns

- Assist in setting up and running campaigns on Google Ads, Meta Ads, and LinkedIn Ads.
- Prepare ad copy variations and coordinate creative assets.
- Monitor daily spend, clicks, and conversions, and flag anything performing poorly.
- Maintain campaign trackers and support A/B tests on copy, creative, and audiences.

Email & Lead Nurture

- Build and send email campaigns and newsletters using the marketing tool in use.
- Maintain clean, segmented contact lists and manage unsubscribes correctly.
- Track open, click, and reply rates, and suggest improvements to subject lines and content.

Analytics & Reporting

- Pull data from Google Analytics, Search Console, and platform dashboards.
- Prepare weekly and monthly performance reports in a consistent, readable format.
- Track leads generated by channel and hand them over to the sales team promptly.
- Keep marketing records and asset libraries organised and up to date.

Support & Coordination

- Research competitors, industry trends, and content ideas.
- Coordinate with designers, developers, and the sales team on marketing requirements.
- Support event, webinar,



and campaign launch activity.
- Help maintain brand consistency across everything the company publishes.

Required Qualifications

- 0–2 years of experience in digital marketing; internships and live project work count.
- Working understanding of digital marketing fundamentals — SEO, SEM, social media, email, and content marketing.
- Solid written English with the ability to write clear, error-free copy.
- Familiarity with major social platforms and how content performs on each.
- Basic knowledge of Google Analytics and Google Search Console.
- Comfort with spreadsheets for tracking and reporting.
- Attention to detail, and the discipline to publish on schedule.
- Willingness to learn, take feedback, and work from data rather than assumption.
- Bachelor's degree in Marketing, Mass Communication, Business, or any related field.

Preferred / Good to Have

- A digital marketing certification (Google Ads, Google Analytics, HubSpot, Meta Blueprint, or similar).
- Hands-on experience running even small paid campaigns with your own or a client's budget.
- Basic design ability in Canva, Figma, or Photoshop for quick creatives.
- Basic video editing for reels and short-form content.
- Experience with WordPress or another CMS.
- Familiarity with SEO tools such as SEMrush, Ahrefs, or Ubersuggest.
- Exposure to marketing automation or CRM tools .
- Understanding of B2B or IT services marketing.

Pay: From ₹20,000.00 per month

Benefits:

- Paid sick time

Work Location: In person

📌 Jr. Digital Marketing Executive (India)
🏢 Blessing SoftTech
📍 India