JOB DESCRIPTION

Position: Retail Sales & Marketing – Structural Steel Products

Products: H-Beam, M.S. Beam, M.S. Channel & M.S. Angle.
Department: Sales & Marketing
Industry: Steel / Structural Steel
Location: As per business requirement

Job Summary

Responsible for developing and managing retail sales of structural steel products including H-Beam, M.S. Beam, M.S. Channel and M.S. Angle. The role involves dealer/distributor development, direct customer sales, market development, order generation, collection follow-up and achievement of sales targets.

Key Job Responsibilities

- Retail Sales & Business Development
- Generate sales of H-Beam, M.S. Beam, M.S. Channel and M.S. Angle through retail and direct sales channels.
- Develop new customers, dealers, distributors, fabricators, contractors and institutional buyers.
- Achieve monthly annual sales targets for assigned products and territory.
- Identify new markets and business opportunities for structural steel products.
- Dealer & Distributor Management
- Appoint and develop new dealers/distributors in assigned territory.
- Maintain strong relationships with existing dealers and channel partners.
- Regularly visit dealer shops, stockyards and customer locations.
- Monitor dealer-wise sales, stock position, outstanding payments and future requirements.
- Support dealers in increasing product movement and market penetration.
- Market Development
- Conduct regular market visits to understand demand, pricing, competition and customer requirements.
- Identify major projects, construction sites, industrial projects, fabrication units and infrastructure projects.
- Develop business opportunities with builders, contractors, fabricators and project companies.
- Collect market intelligence regarding competitor products, prices, schemes and customer preferences.
- Customer Relationship Management
- Maintain professional relationships with existing and prospective customers.
- Understand customer requirements regarding size, specification, quantity, delivery and pricing.
- Provide product information and technical details wherever required.




- Resolve customer complaints and coordinate with internal departments for timely solutions.
- Order Generation & Sales Coordination
- Generate enquiries and convert them into confirmed orders.
- Prepare quotations and negotiate commercial terms within approved company guidelines.
- Coordinate with Production, Dispatch, Logistics, Stores and Accounts for timely order execution.
- Monitor order status from booking to dispatch and delivery.
- Product Sales Responsibilities
- Promote and sell:
- H-Beam
- M.S. Beam
- M.S. Channel
- M.S. Angle
- Develop product-wise sales strategies based on market demand.
- Promote appropriate sizes and sections according to customer/project requirements.
- Ensure proper communication of product specifications, availability and delivery schedules.
- Pricing & Competition
- Monitor daily/weekly market prices of structural steel products.
- Track competitor pricing, discounts, credit terms and market schemes.
- Provide regular market feedback to management.
- Negotiate prices and commercial terms within the approved authority limits.
- Payment & Outstanding Collection
- Follow up with customers and dealers for timely payment.
- Monitor customer outstanding and credit limits.
- Coordinate with Accounts for collection and reconciliation.
- Ensure sales are made in accordance with approved credit policies.
- Sales Planning & Reporting
- Prepare daily/weekly/monthly sales plans.
- Submit daily sales and market visit reports to management.
- Maintain customer and dealer databases.
- Prepare sales forecasts and product-wise sales reports.
- Analyze achievement against monthly and annual targets.
- Market Visit & Field Activity

· Conduct regular field visits to dealers, retailers, fabricators, contractors and project sites.





· Identify upcoming construction and industrial projects.

· Generate leads and maintain continuous follow-up until order conversion.

· Ensure adequate market coverage in the assigned territory.

- Dispatch & Delivery Coordination

· Coordinate with dispatch and logistics teams to ensure timely delivery.

· Follow up on vehicle placement and delivery schedules.

· Address delivery-related customer issues.

· Maintain coordination between customer, transporter and plant.

- Sales Target & Performance

· Achieve assigned sales volume and revenue targets.

· Improve customer acquisition and retention.

· Increase market share and product penetration.

· Develop long-term business relationships and repeat orders.

Key Performance Indicators (KPIs)

· Monthly sales volume and revenue

· Target achievement %

· New dealer/customer development

· Dealer-wise sales growth

· Market coverage and field visits

· New project/customer enquiries

· Order conversion ratio

· Collection efficiency

· Outstanding control

· Customer retention

· Product-wise sales growth

Preferred Qualification & Experience

- Graduate in any discipline; MBA/PGDM in Sales & Marketing will be preferred.
- 3–15 years of experience in steel, structural steel, building materials or construction-related sales.
- Experience in selling H-Beam, M.S. Beam, M.S. Channel, M.S. Angle and other structural steel products will be preferred.
- Strong dealer/distributor network and knowledge of the local steel market will be an advantage.
- Positive communication, negotiation and relationship-management skills.
- Willingness to travel extensively within the assigned territory.

Desired Skills

- Retail & channel sales
- Dealer/distributor development
- B2B/B2C sales
- Market intelligence
- Negotiation skills
- Customer relationship management
- Collection follow-up
- Sales planning and reporting
- Competitor analysis
- Strong field-sales orientation

Pay: ₹40,000.00 - ₹100,000.00 per month

Benefits:

- Cell phone reimbursement
- Flexible schedule
- Health insurance

Work Location: In person

📌 Retail Sales & Marketing – Structural Steel Products (India)
🏢 Sarthak Ispat Pvt. Limited , Urla, Raipur
📍 India