Position: Digital Marketing Manager
Experience: 1–3 Years
Job Type: Full-Time
Department: Digital Marketing
Work Mode: On-Site
Time: 10:00 AM 6.30 PM
Location: Mohali (Monday To Friday )

About the Role

We are looking for a Digital Marketing Manager with 1–3 years of experience to plan, execute, and manage digital marketing activities for the company and its clients.

The ideal candidate should have practical knowledge of Google Ads, Meta Ads, SEO, social media marketing, lead generation, content marketing, analytics, and campaign optimization.

The candidate will work closely with the SEO, content, design, sales, and development teams to achieve marketing and business objectives.

Key ResponsibilitiesDigital Marketing Strategy

- Develop and execute digital marketing strategies.
- Prepare monthly marketing plans and content calendars.
- Research target audiences, competitors, industries, and market trends.
- Identify new opportunities for traffic, leads, engagement, and conversions.
- Monitor campaign performance and recommend improvements.

Google Ads

- Create, manage, and optimize Google Ads campaigns.
- Work on Search, Display, Performance Max, YouTube, and remarketing campaigns.
- Conduct keyword research and competitor analysis.
- Optimize keywords, bids, budgets, ad copies, audiences, and landing pages.
- Monitor CTR, CPC, CPL, CPA, conversion rate, and ROAS.
- Prepare Google Ads performance reports.

Meta Ads

- Create and manage Facebook and Instagram advertising campaigns.
- Manage lead generation, traffic, engagement, conversion, and remarketing campaigns.
- Test different audiences, creatives, ad copies, and campaigns.
- Monitor CPL, CPM, CTR, conversion rate, and ROAS.
- Coordinate with designers and content writers for marketing creatives.
- Optimize campaigns according to performance.

SEO

- Coordinate and monitor SEO activities.
- Work with SEO executives and content writers.
- Monitor keyword rankings, organic traffic, backlinks, and website performance.
- Review on-page and technical SEO activities.
- Identify opportunities for improving organic visibility.





Social Media Marketing

- Manage social media marketing activities.
- Plan content for Facebook, Instagram, LinkedIn, and YouTube.
- Coordinate with graphic designers and content writers.
- Monitor reach, engagement, followers, traffic, and leads.
- Develop campaigns for brand awareness and engagement.

Lead Generation

- Develop paid and organic lead-generation strategies.
- Track leads generated through different marketing channels.
- Work with the sales team to improve lead quality and conversion.
- Analyze CPL, lead quality, conversion rate, and customer acquisition cost.
- Identify the best-performing channels and campaigns.

Analytics & Reporting

- Monitor campaigns using Google Analytics 4, Google Ads, Meta Ads Manager, and Search Console.
- Prepare weekly and monthly marketing reports.
- Analyze campaign data and identify improvement opportunities.
- Track marketing KPIs and ROI.
- Provide actionable recommendations based on performance.

Team Coordination

- Coordinate with SEO, content, graphic design, sales, and development teams.
- Assign and monitor marketing tasks where required.
- Review campaign execution and content quality.
- Support junior team members with strategy and campaign optimization.
- Ensure marketing activities are completed according to deadlines.

Client Coordination

- Communicate with clients regarding marketing activities and campaign performance.
- Participate in client meetings and performance discussions.
- Prepare and present campaign reports.
- Understand client requirements and develop suitable marketing strategies.
- Maintain professional client relationships.

Required Skills

- Practical knowledge of digital marketing.




- Good understanding of Google Ads and Meta Ads.
- Basic to intermediate SEO knowledge.
- Lead generation and conversion optimization.
- Google Analytics and Search Console knowledge.
- Solid analytical and reporting skills.
- Good written and verbal communication.
- Ability to manage multiple campaigns and projects.
- Good knowledge of Excel/Google Sheets.
- Strong problem-solving and time-management skills.

Tools & Platforms

- Google Ads
- Meta Ads Manager
- Google Analytics 4
- Google Search Console
- Google Tag Manager
- Google Business Profile
- SEMrush / Ahrefs
- Looker Studio
- WordPress / CMS
- Canva
- Excel / Google Sheets
- ChatGPT and AI marketing tools

KPIs

- Number of qualified leads generated.
- Cost Per Lead (CPL).
- Cost Per Acquisition (CPA).
- Conversion rate.
- Return on Ad Spend (ROAS).
- Website traffic growth.
- Organic ranking improvement.
- Social media engagement.
- Campaign ROI.
- Client satisfaction and retention.
- Timely completion of marketing activities.

Qualification

- Bachelor's degree in Marketing, Business Administration, Mass Communication, IT, or a related field.
- 1–3 years of experience in digital marketing.
- Experience in an IT company, digital marketing agency, software company, or B2B environment is preferred.

Preferred Candidate Profile

- Result-oriented and data-driven.
- Hands-on experience with paid advertising.
- Strong interest in digital marketing and emerging technologies.
- Good communication and client-handling skills.
- Able to work independently and as part of a team.
- Comfortable working with targets and deadlines.
- Willing to learn new tools, platforms, and marketing strategies.

What We Offer

- Opportunity to work with multiple industries and clients.
- Exposure to national and international digital marketing campaigns.
- Professional learning and development.
- Career growth opportunities.
- Exposure to AI-powered marketing tools.
- Performance-based growth and incentives.

Pay: ₹18,000.00 - ₹25,000.00 per month

Work Location: In person

📌 Digital Marketing Manager (India)
🏢 Vibrantick Infotech Solutions
📍 India