What we are looking for?

Immediate Joiner: Proven work experience through results only.

Experience: 5-7 years

Location: Gurugram

Industry: FMCG

Employment Type: Full-Time

The ideal candidate is curious, analytical, data-driven, and eager to experiment with emerging search technologies. They stay ahead of search trends, embrace AI as a productivity multiplier, and understand that the future of organic growth requires combining traditional SEO excellence with optimization for AI-powered search experiences.

Results:

· Growth in qualified organic traffic

· Improvement in keyword rankings

· Increased visibility in AI-generated search experiences

· Growth in featured snippets and answer engine visibility

· Higher organic conversions and revenue contribution

· Improved technical SEO health

Position overview 1. Organic growth strategy

· Develop and execute end-to-end organic growth strategies for B2B and B2C.

· Build integrated strategies covering traditional SEO, AI search optimization, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO).

· Identify new opportunities across emerging AI-powered discovery platforms.

· Define KPIs, roadmaps, and quarterly growth plans.

2. Search optimization

· Perform comprehensive keyword, entity, topic, and user intent research.

· Build topical authority strategies and content clusters.

· Optimize websites for semantic search and entity-based indexing.

· Improve crawlability, indexability, internal linking, structured data, and website architecture.

· Optimize content for featured snippets, AI Overviews, answer engines, and conversational search experiences.

· Monitor algorithm updates and adapt strategies proactively.

3. AI search optimization

· Develop optimization strategies for AI assistants and generative search platforms.

· Create content frameworks that improve visibility within AI-generated responses.

· Optimize content for retrieval, citations, entity recognition, and contextual relevance.

· Implement prompt-aware content strategies that align with evolving AI search behaviors.





· Analyze how AI systems interpret, summarize, and reference client content.

4. Content strategy

· Rank SEO/GEO-driven content strategies based on customer journeys.

· Build content briefs using search intent, competitive research, and AI insights.

· Guide writers to produce EEAT-focused content.

· Optimize landing pages, blogs, pillar pages, industry pages, and solution pages.

· Conduct content audits and recommend improvements.

5. Technical SEO

· Conduct technical audits for enterprise websites.

· Resolve crawling, indexing, rendering, Core Web Vitals, and structured data issues.

· Collaborate with developers to implement technical recommendations.

· Manage XML sitemaps, robots.txt, canonicalization, redirects, and schema markup.

· Optimize website performance for both users and search engines.

6. Analytics and reporting

· Track organic performance across search engines and AI-driven discovery channels.

· Build dashboards using GA4, Search Console, Looker Studio, and other analytics platforms.

· Measure keyword rankings, AI visibility, conversions, engagement, and revenue impact.

· Generate actionable insights and executive reports.

7. Conversion optimization

· Work with UX and design teams to improve organic conversion rates.

· Analyze user behavior and recommend landing page improvements.

· Support A/B testing initiatives.

· Improve engagement metrics through content and UX enhancements.

8. Competitive intelligence

· Monitor competitor strategies across traditional and AI search.

· Conduct gap analysis and chance research.

· Identify emerging trends before competitors.

9. Process and automation





· Build scalable SEO workflows.

· Leverage AI tools to improve research, content optimization, reporting, and productivity.

· Develop SOPs, templates, and best practices.

· Identify opportunities to automate repetitive SEO activities.

Required qualifications

· Bachelor s degree in Marketing, Computer Science, Business, Communications, or a related field.

· 5+ years of hands-on SEO experience.

· Experience managing SEO projects.

· Strong understanding of modern search ecosystems.

· Excellent analytical and communication skills.

· Required technical skills

Search optimization

· Technical SEO

· On-page SEO

· Off-page SEO

· International SEO

· Local SEO

· Ecommerce SEO

· Enterprise SEO

· Semantic SEO

· Entity SEO

· Programmatic SEO

· Information architecture

· Internal linking strategy

AI search

· Answer Engine Optimization (AEO)

· Generative Engine Optimization (GEO)

· AI search optimization

· AI Overviews optimization

· Prompt-aware content optimization

· Retrieval-friendly content structuring

· Knowledge graph and entity optimization

· Conversational search optimization

Analytics

· Google Analytics 4

· Google Search Console

· Looker Studio

· Tag Manager

· Excel or Google Sheets

· Data interpretation and forecasting

Technical

· HTML

· CSS fundamentals

· JavaScript SEO fundamentals

· Schema markup

· Core Web Vitals

· XML sitemaps

· Robots.txt

· Canonicalization

· Redirect management

SEO platforms

Experience with several of the following:

· Ahrefs

· Semrush

AI tools

· ChatGPT

· Claude

· Gemini

· Perplexity

· NotebookLM

· AI-assisted content research and optimization tools

Preferred experience

· Experience optimizing websites for at least two different sectors and four websites

· Understanding of large language models and retrieval concepts.

· Experience with AI workflow automation is an advantage.

Pay: ₹1,000,000.00 - ₹1,200,000.00 per year

Work Location: In person

📌 SEO Manager (Delhi)
🏢 Five Fishers
📍 Delhi