Job Description – Business Development Manager (BDM)

Location: Calicut, Kerala
Department: Business Development / Sales
Reports To: Cluster Head / General Manager
Employment Type: Full-Time

Job Purpose

The Business Development Manager will be responsible for driving business growth and revenue generation for the Calicut location by developing new customer opportunities, strengthening existing customer relationships, generating leads, improving conversions, and building local business partnerships.

The role requires a strong focus on sales performance, customer acquisition, team coordination, market development, and achieving monthly and annual business targets.

Key Responsibilities Business Development & Sales

- Develop and execute business development strategies for the Calicut market.
- Achieve monthly, quarterly, and annual sales and revenue targets.
- Generate new business through referrals, networking, corporate tie-ups, local marketing, events, and other channels.
- Identify and develop current customer segments and market opportunities.
- Maintain a healthy sales pipeline and ensure regular follow-up on leads.
- Convert enquiries and prospects into customers through effective sales presentations and consultations.
- Monitor competitor activities, pricing, services, and market trends.

Lead Management & Conversion

- Ensure timely follow-up of all leads and enquiries.
- Track lead status from enquiry to consultation, conversion, and after-sales follow-up.
- Improve enquiry-to-appointment and appointment-to-sales conversion ratios.
- Coordinate with the telecalling and front-office teams to maximize lead conversions.
- Analyse reasons for lost leads and implement corrective actions.





Customer Relationship Management

- Build strong and long-term relationships with customers.
- Ensure a high level of customer satisfaction throughout the sales journey.
- Handle important customer enquiries and escalations professionally.
- Develop referral opportunities from existing customers.
- Maintain regular follow-up with prospective and existing customers.

Local Market Development

- Identify potential areas, communities, organizations, and businesses for customer acquisition.
- Develop partnerships and referral networks with relevant local businesses and professionals.
- Participate in exhibitions, promotional activities, awareness programs, and local events.
- Develop strategies to increase brand visibility and customer enquiries in Calicut.

Team Coordination

- Coordinate closely with the Branch Manager, technicians, telecallers, front-office staff, and management.
- Support the sales team in achieving branch targets.
- Conduct regular sales reviews and follow-up meetings.
- Ensure proper communication between sales, operations, and service teams.
- Assist in training and mentoring sales-oriented employees when required.

Reporting & Performance Monitoring

- Prepare daily, weekly, and monthly business development reports.
- Track key sales KPIs including:
- Lead generation
- Appointments booked
- Customer visits
- Conversion rate
- Sales revenue
- Average sales value
- Follow-up performance
- Customer referrals
- Present sales performance and action plans to management.
- Maintain accurate records in CRM / appointment management software.

Pay: ₹28,000.00 - ₹40,000.00 per month

Benefits:

- Leave encashment

Work Location: In person

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