Job Type: Full-time
Experience: 1–3 years

About the Role

We are looking for an experienced and results-driven Digital Marketing Executive with 1–3 years of hands-on experience in digital marketing. The ideal candidate should have strong expertise in Google Ads, PPC, SEO, social media management, content posting, and digital marketing strategy.

This role is focused on planning and executing marketing strategies, managing campaigns, analyzing performance, and driving measurable growth across digital channels. The candidate should be comfortable taking ownership of campaigns and making data-driven decisions to improve performance.

Key Responsibilities

- Develop and execute digital marketing strategies aligned with business objectives.
- Plan, launch, manage, and optimize Google Ads / Google AdWords campaigns across relevant campaign types.
- Manage PPC campaigns with a strong focus on lead generation, conversions, cost efficiency, and ROI.
- Conduct keyword research, competitor analysis, audience research, and campaign planning.
- Monitor and optimize PPC metrics including CPC, CTR, CPA, conversion rates, ROAS, and overall campaign performance.
- Develop and implement comprehensive SEO strategies to improve organic rankings, website traffic, and visibility.
- Conduct on-page and off-page SEO activities, including keyword optimization, technical SEO coordination, content optimization, and link-building strategies.
- Manage the company's social media presence across platforms such as Instagram, Facebook, LinkedIn, and other relevant channels.
- Develop social media strategies and content calendars based on business and marketing objectives.
- Schedule and publish posts consistently across social media platforms.
- Coordinate with content, creative, and other internal teams to ensure timely execution of marketing campaigns. Graphic design is not a requirement for this role.
- Develop strategies for increasing brand awareness, engagement, website traffic, and qualified leads.




- Analyze campaign and website performance using tools such as Google Ads, Google Analytics, and Google Search Console.
- Prepare performance reports and identify opportunities for improvement.
- Conduct ongoing competitor and market research to identify new marketing opportunities.
- Stay updated with Google Ads/PPC developments, SEO algorithm changes, social media trends, and digital marketing best practices.
- Continuously test, measure, and optimize campaigns to improve overall marketing performance.

Required Experience & Skills

- 1–3 years of hands-on experience in Digital Marketing.
- Strong practical expertise in Google Ads / Google AdWords and PPC advertising.
- Proven understanding of SEO, including keyword research, on-page SEO, off-page SEO, and organic growth strategies.
- Experience managing social media platforms and posting schedules.
- Strong understanding of digital marketing strategy and campaign planning.
- Ability to analyze campaign data and make data-driven optimization decisions.
- Familiarity with Google Analytics and Google Search Console.
- Understanding of lead-generation funnels, conversion optimization, and performance marketing.
- Strong analytical and problem-solving abilities.
- Good communication and coordination skills.
- Ability to independently manage campaigns, prioritize tasks, and meet deadlines.

Ideal Candidate

The ideal candidate is someone who thinks beyond simply executing tasks. We are looking for a person who can understand business objectives, develop effective digital marketing strategies, execute them across multiple channels, analyze results, and continuously optimize performance.

You should be comfortable taking ownership of Google Ads, PPC, SEO, social media, and overall digital marketing initiatives and be able to demonstrate how your work has contributed to measurable results.

Hands-on experience and proven results will be valued more than educational qualifications.

Pay: From ₹20,000.00 per month

Work Location: Hybrid remote in Current Delhi, Delhi

📌 Digital Marketing Specialist (India)
🏢 KAN UNIVERSAL
📍 India