Retail Area Sales Manager (ASM)

Company: Cremeitalia
Department: Sales – Retail
Location: [Mumbai / Bangalore / Gujarat /Delhi]
Experience: 4–7 Years
Employment Type: Full-time

About the Role

Cremeitalia is looking for an experienced and result-oriented Retail Area Sales Manager (ASM) to drive retail sales, distribution, and market expansion across the assigned territory. The ideal candidate should have strong experience in FMCG/Dairy/Retail sales, distributor management, outlet expansion, and team handling.

Key Responsibilities

- Drive primary and secondary sales across the assigned territory.
- Achieve monthly and quarterly sales targets for the assigned area.
- Develop and maintain strong relationships with distributors, retailers, and key outlets.
- Identify new business opportunities and expand market coverage.
- Ensure effective product distribution and availability across assigned retail outlets.
- Manage and monitor distributor performance, stock levels, and market inventory.
- Plan and execute market visits, beat plans, and outlet coverage.
- Monitor competitor activities, pricing, schemes, and market trends.
- Ensure proper implementation of company schemes, promotions, and visibility initiatives.
- Lead, guide, and monitor the performance of Sales Officers/field sales team.
- Conduct regular market visits with the team and ensure effective execution.
- Track sales performance and prepare regular sales and market reports.
- Coordinate with the supply chain and internal teams to ensure timely product availability.
- Ensure proper merchandising, product visibility, and brand presence at retail outlets.
- Manage customer complaints and coordinate for timely resolution.
- Ensure collection follow-up and maintain healthy distributor relationships.




- Support the company in expanding distribution and increasing brand presence in the assigned territory.

Candidate Requirements

- Graduate in any discipline; MBA/PGDM in Sales & Marketing will be an added advantage.
- 4–7 years of experience in FMCG, Dairy, Food, Beverage, or Retail Sales.
- Prior experience as Area Sales Manager / Territory Sales Manager / Sales Manager preferred.
- Strong experience in distributor and retail channel management.
- Proven track record of achieving sales targets.
- Experience in handling and managing a field sales team.
- Good knowledge of local retail markets and distribution networks.
- Strong negotiation, communication, and relationship-management skills.
- Willingness to travel extensively within the assigned territory.
- Solid analytical and problem-solving abilities.

Key Skills

FMCG Sales | Retail Sales | Area Sales Management | Distributor Management | Territory Management | Primary & Secondary Sales | Team Handling | Market Expansion | Retail Distribution | Sales Target Achievement | Merchandising | Channel Sales | Business Development

What We Offer

- Opportunity to work with a growing FMCG/Dairy brand.
- Performance-driven work environment.
- Opportunity to take ownership of the assigned territory and contribute to business growth.
- Growth opportunities opportunities based on performance.

Pay: ₹1,000,000.00 - ₹1,200,000.00 per year

Benefits:

- Cell phone reimbursement
- Food provided
- Health insurance
- Internet reimbursement
- Leave encashment
- Life insurance
- Paid sick time
- Provident Fund

Application Question(s):

- Current CTC?
- Expected CTC?
- Notice Period?
- Targets Completed Per Month In Number?

Experience:

- Retail sales: 5 years (Preferred)

Location:

- Delhi, Delhi (Delhi) (Preferred)

Willingness to travel:

- 75% (Preferred)

Work Location: In person

📌 Retail Area Manager (India)
🏢 MD Food Product Private
📍 India