Search Engine Optimization (SEO)

- Conduct comprehensive keyword research to identify high-potential search

opportunities.

- Optimize website pages, landing pages, blogs, and content for improved organic

rankings.

- Implement On-Page, Off-Page, and Technical SEO best practices.

- Improve website architecture, internal linking, indexing, and crawlability.

- Monitor keyword rankings, organic traffic, and search visibility.

- Stay updated with Google algorithm changes and SEO best practices.

Product Management & Growth

- Collaborate with leadership and business teams to improve digital products and

user experience.

- Conduct market research to identify new opportunities, user requirements, and

competitor offerings.

- Recommend website features, content improvements, and product

enhancements based on data and user behaviour.

- Support product launches and digital growth initiatives through SEO and

marketing strategies.

Research & Development (R&D;)

- Conduct industry, competitor, and market research to identify emerging trends

and opportunities.

- Analyze competitors' SEO, content, and digital marketing strategies.

- Explore AI tools, automation platforms, and emerging technologies to improve

marketing efficiency.

- Prepare research reports and actionable recommendations for management.

Performance Marketing & Paid Advertising

- Plan, execute, and optimize paid advertising campaigns across platforms such

as Google Ads and Meta Ads.

- Monitor campaign performance, budgets, click-through rates, conversions, and

ROI.

- Perform A/B testing on ad creatives, landing pages, and campaign strategies.





- Coordinate SEO and paid marketing efforts to maximize overall digital

performance.

Analytics & Reporting

- Monitor website performance using Google Analytics, Google Search Console,

SEMrush, Ahrefs, and other SEO tools.

- Generate weekly and monthly reports on SEO, website traffic, campaign

performance, and lead generation.

- Analyze user behaviour and recommend optimization strategies based on data.

Cross-functional Coordination

- Coordinate with Content, Design, Development, Counselling, and Marketing

teams to ensure timely execution of digital initiatives.

- Work closely with internal stakeholders to ensure SEO best practices are

implemented across all digital assets.

- Assist in planning and executing website updates, landing pages, campaigns,

and product improvements.

- Ensure smooth communication and project coordination between different

departments.

Required Skills

- Robust understanding of On-Page, Off-Page, and Technical SEO.

- Experience with Google Analytics, Google Search Console, Google Tag Manager,

and Google Ads.

- Knowledge of SEO tools such as SEMrush, Ahrefs, Moz, Screaming Frog, or

Ubersuggest.

- Understanding of Product Management concepts and digital user experience.

- Familiarity with Meta Ads, Google Ads, and performance marketing.

- Strong analytical and research skills.

- Excellent communication and stakeholder management abilities.

- Good understanding of HTML, CSS, WordPress, and website CMS platforms is an

added advantage.

- Ability to manage multiple projects and meet deadlines.

Pay: ₹15,000.00 - ₹25,000.00 per month

Work Location: In person

📌 SEO Analyst – Product & Growth (India)
🏢 Student Grad
📍 India