We are looking for a dynamic and result-oriented Area Sales Manager to drive sales of IT products including laptops, desktops, printers, and accessories through channel partners, dealers, and resellers. The role requires strong relationship management, sales execution, and market expansion skills.
Key Responsibilities
- Develop and manage channel partners / dealers / resellers in assigned territory
- Drive sales growth for IT hardware products (Laptops, Desktops, printers, and accessories).
- Identify and onboard current partners to expand distribution network
- Achieve monthly and quarterly sales targets
- Build strong relationships with partners and ensure repeat business
- Coordinate with internal teams for pricing, stock availability, and order processing
- Conduct product promotions, schemes, and partner engagement activities
- Monitor competitor activities and provide market feedback
- Ensure timely collection and maintain healthy outstanding levels
Key Requirements
- 3 – 8 years of experience in Channel Sales / Distribution Sales (IT Products preferred)
- Solid network of dealers / system integrators / resellers
- Good understanding of IT hardware products (HP / Dell / Lenovo preferred)
- Excellent communication and negotiation skills
- Target-driven with a strong sales mindset
- Ability to travel within assigned territory
Preferred Skills
- Experience in handling brands like laptops, printers, or IT accessories
- Strong relationship-building and influencing skills
- Basic knowledge of pricing, margins, and distribution business