B2C Products

Bengaluru

2 - 4 years experience

Responsibilities

We are looking for a Growth Marketing Manager to drive user acquisition, engagement, and growth for our B2C products. At Gnani.ai, you'll help build consumer-facing (B2C) mobile apps that bring AI-powered experiences directly to everyday users. The ideal candidate will have a strong understanding of growth marketing, customer journeys, digital channels, experimentation, and data-driven decision-making. This role offers an chance to build and execute growth strategies from the ground up and work closely with product, content, creative, and business teams to scale our B2C products.

Key Responsibilities

• Develop and execute end-to-end B2C growth strategies across acquisition, activation, engagement, retention, and conversion• Identify and test new growth channels, customer segments, partnerships, and acquisition opportunities• Work closely with the product team to improve user onboarding, activation, engagement, and retention• Design and run growth experiments and A/B tests across campaigns, messaging, landing pages, product experiences, and customer journeys• Collaborate with content, creative, and performance marketing teams to develop high-performing campaigns and growth initiatives• Analyze customer behaviour, funnel performance, and marketing data to identify opportunities for growth• Own and track key growth metrics including CAC, conversion, activation, retention, LTV, engagement, and revenue• Conduct market, customer,



and competitor research to identify emerging trends and opportunities• Build growth dashboards and regularly present actionable insights and recommendations to stakeholders• Continuously experiment with new ideas, channels, and strategies to drive sustainable and scalable B2C growth

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, Economics, or a related field• 3+ years of experience in Growth Marketing, Digital Marketing, Product Marketing, or a similar B2C growth role• Strong understanding of B2C customer journeys, growth funnels, acquisition, activation, engagement, and retention• Hands-on experience with digital marketing channels such as Meta, Google, YouTube, SEO, content, email, and other growth channels• Strong analytical skills with the ability to work with customer, campaign, and product data• Experience with A/B testing, experimentation, audience segmentation, retargeting, and conversion optimization• Familiarity with tools such as GA4, Google Tag Manager, CRM/marketing automation platforms, and analytics tools• Strong understanding of growth metrics such as CAC, LTV, conversion rate, retention, churn, ROAS, and engagement• Excellent communication and stakeholder management skills• Strong growth mindset with the ability to work independently, move quickly, and operate in a fast-paced setting

Skills Required

Primary Skills

Growth Marketer

Growth Marketing

B2C marketing

📌 Growth Marketing Manager (India)
🏢 Gnani Innovations
📍 India