Digital Marketing Specialist

About Us

We are a fast-growing eCommerce company focused on building premium online brands. We are looking for a results-driven Digital Marketing Specialist who can take ownership of our digital marketing efforts, grow our online presence, and drive measurable business results.

Position Summary

The Digital Marketing Specialist will be responsible for planning, executing, and optimizing digital marketing campaigns across multiple channels. This role requires a blend of creativity and analytical thinking, with hands-on experience in paid advertising, social media, graphic design, email marketing, and content creation.

Key ResponsibilitiesPaid Advertising

- Plan, launch, and optimize campaigns on:
- Meta (Facebook & Instagram)
- Google Ads (Search, Shopping, Display & Performance Max)
- Pinterest Ads
- TikTok Ads (preferred)
- Manage advertising budgets and maximize ROI.
- Conduct audience research, A/B testing, and campaign optimization.
- Monitor KPIs including ROAS, CPA, CTR, CPC, and conversion rates.

Social Media Marketing

- Develop and execute social media strategies.
- Create engaging content for Instagram, Facebook, Pinterest, TikTok, and YouTube.
- Build and manage content calendars.
- Increase followers, engagement, and brand awareness.
- Collaborate with influencers and brand ambassadors.

Graphic Design & Creative

- Design high-quality graphics for:
- Social media
- Website banners
- Email campaigns
- Digital advertisements
- Promotional materials
- Create product lifestyle images and marketing creatives.
- Edit short-form videos and reels for social media.

Email & SMS Marketing





- Create and manage email campaigns using platforms such as Klaviyo or Mailchimp.
- Develop automated customer journeys and abandoned cart flows.
- Create promotional SMS campaigns.
- Analyze email performance and improve open rates, click-through rates, and conversions.

Content Marketing & SEO

- Write compelling ad copy, product descriptions, blog posts, and landing page content.
- Optimize website content for SEO.
- Perform keyword research and competitor analysis.
- Improve organic search rankings and website traffic.

Website & eCommerce Marketing

- Manage promotional campaigns and seasonal sales.
- Optimize landing pages for better conversion rates.
- Coordinate product launches and marketing campaigns.
- Work closely with the eCommerce team to improve customer experience and sales.

Analytics & Reporting

- Track and analyze campaign performance using Google Analytics, Meta Ads Manager, and other marketing tools.
- Prepare weekly and monthly performance reports.
- Use data to identify growth opportunities and improve marketing strategies.

Qualifications

- Bachelor’s degree in Marketing, Business, Communications, or a related field (preferred).
- 2+ years of experience in digital marketing (eCommerce experience preferred).
- Proven experience managing paid advertising campaigns.
- Strong understanding of social media marketing and content strategy.




- Experience with Canva, Adobe Photoshop, or similar design tools.
- Experience with Google Analytics and Google Tag Manager is a plus.
- Familiarity with Shopify or other eCommerce platforms.
- Excellent communication and project management skills.

Preferred Skills

- Meta Ads Manager
- Google Ads
- Google Analytics 4 (GA4)
- Klaviyo or Mailchimp
- Canva
- Adobe Photoshop & Illustrator
- Basic video editing (CapCut, Adobe Premiere Pro, or similar)
- SEO tools (SEMrush, Ahrefs, or Google Search Console)
- AI tools such as ChatGPT, Grok, Gemini, etc.

What Success Looks Like

- Increase website traffic and online sales.
- Improve return on ad spend (ROAS).
- Grow social media engagement and followers.
- Deliver high-quality creative assets on time.
- Launch successful marketing campaigns with measurable results.
- Continuously identify new growth opportunities and marketing innovations.

What We Offer

- Market-competitive salary
- Performance-based bonuses
- Paid time off
- Professional development opportunities
- Opportunity to work on exciting eCommerce brands
- A collaborative, creative, and growth-focused work environment

Employment Type

- Position: Full-Time
- Department: Marketing
- Location: Remote

Ideal Candidate: A self-starter who combines creativity with data-driven decision-making. You enjoy designing eye-catching creatives, running profitable ad campaigns, experimenting with new marketing ideas, and taking ownership of business growth.

Pay: ₹25,000.00 - ₹40,000.00 per month

Benefits:

- Flexible schedule
- Work from home

Work Location: Remote

📌 Digital Marketing Specialist (Gujarat)
🏢 Apcrat
📍 Gujarat