Preferred Industry: Jewellery / Fashion / Beauty / Lifestyle preferred

We are looking for a creative, hands-on Social Media & Content Creator to manage and grow the social presence of Durati and Nayo across Instagram and Facebook. The ideal candidate should be strong in short-form video, content ideation, visual storytelling and day-to-day social media execution, with a strong understanding of premium jewellery/fashion aesthetics.

Key Responsibilities

· Develop and maintain weekly and monthly social media content calendars for Durati and Nayo.

· Create Instagram Reels, posts, carousels and Stories and repurpose suitable content for Facebook.

· Conceptualise Reel ideas, hooks, visual treatments and calls-to-action.

· Edit short-form videos using CapCut, Premiere Pro or equivalent tools.

· Create product-focused, lifestyle, styling, educational, festive and brand-story content.

· Convert existing product photography into engaging social-media creatives.

· Use AI tools to create additional creative variations and visual content where appropriate.

· Write captions, hooks and CTAs aligned with each brand's tone of voice.

· Research relevant fashion, jewellery, social-media and content trends and identify opportunities for the brands.

· Coordinate basic product shoots and create content from available product imagery.

· Schedule and publish content and maintain an organised content library.

· Monitor comments, messages and basic community engagement.

· Track reach, engagement,



Reel performance and follower trends and use insights to improve future content.

· Coordinate with the catalogue/e-commerce resource to ensure product information and imagery are accurate.

Required Skills

· Strong Instagram and Facebook knowledge.

· Hands-on Reel creation and video editing.

· Excellent visual sense and content judgement.

· Canva and/or equivalent creative tools.

· Solid caption and short-form copywriting ability.

· Ability to independently develop content ideas.

· Understanding of social-media analytics and performance metrics.

· Good communication and organisational skills.

Good to Have

· Jewellery or fashion brand experience.

· Photoshop / Premiere Pro.

· AI image/video-generation tools.

· Product photography and basic video shooting.

· Meta Business Suite.

· Experience building premium/luxury visual identities.

· Experience with jewellery styling or fashion content.

Performance KPIs

· 3–5 Reels per week.

· 2–3 static/carousel posts per week.

· 4–7 Stories per week, depending on campaign requirements.

· >95% of planned content delivered on schedule.

· Monthly content calendar prepared in advance.

· Continuous improvement in reach, engagement and content performance.

· Regular testing of new formats, hooks and creative concepts.

Pay: ₹10,146.64 - ₹35,185.08 per month

Benefits:

- Flexible schedule
- Health insurance
- Leave encashment
- Work from home

Work Location: Hybrid remote in Jaipur, Rajasthan (Jaipur)

📌 Social Media & Content Creator – Jewellery/Fashion Brands (Jaipur)
🏢 Bhumi E Retail
📍 Jaipur