JOB DESCRIPTION

Position: Associate Creative Director (Copy)

Experience: 8-10 Years

Location: Mumbai (Lower Parel)

Company Profile: https://anvisdigital.com/

About the Role:

The Associate Creative Director - Copy is a strategic thinker and a master storyteller who brings together campaign planning, creative strategy, and compelling copywriting.

This role goes beyond the brief, crafting inspiring, insight-led campaigns that deliver measurable impact while shaping the creative voice of brands. You will lead and mentor a team of copywriters while driving ideas that cut through the clutter across digital and social ecosystems.

Additionally, you will play a key role in contributing to and leading creative pitches for prospective clients.

Key Responsibilities:

Creative Thinking & Writing:

Lead the conceptualization and execution of integrated campaigns across social, digital, and content ecosystems Translate brand and creative strategy into powerful, effective communication Craft compelling narratives and storytelling across formats Ensure consistency, quality, and originality across all written outputs

Write and oversee short-form and long-form copy, including scripts and editorial content Think beyond formats—video, content, editorial—bringing ideas to life across mediums Create, adapt, and repurpose content for multiple platforms and audiences Stay on top of trends, culture, and conversations to identify real-time content opportunities Bring a strong understanding of Gen Z tone, behaviour, and content consumption

Social Media Expertise:

Optimize content (tone, messaging, language) based on audience behaviour and platform nuances Leverage social media insights (reach, engagement,



performance metrics) to refine content strategies

Collaborate with analytics teams to continuously improve creative effectiveness Leadership, Project Management & Pitches: Lead, mentor, and inspire a team of copywriters to deliver high-quality creative work Collaborate with internal teams, client leads, and cross-functional stakeholders to develop strong concepts from brief to execution

Drive creative excellence, ensuring timelines, quality, and strategic alignment are met Balance brand voice with consumer relevance and education Play a key role in new business pitches—from idea generation and storytelling to presentation of creative concepts Contribute to and lead pitch decks, campaign narratives, and big ideas for prospective clients

Experience in delivering or contributing to large-scale, integrated, pan-India campaigns What You Need to Succeed:

Role-Specific Skills & Experience: Proven experience in leading and delivering integrated creative campaigns Strong command over storytelling, brand voice, and content strategy Hands-on copywriting expertise with a sharp creative instinct

Experience in participating in or leading client pitches/new business presentations Deep understanding of digital, social media, and content ecosystems

Personal Attributes: Confident and agile in fast-paced, dynamic environments Passionate storyteller and inspiring creative leader Self-driven with the ability to work independently Cooperative, open-minded, and solution-oriented

High level of professionalism and discretion Proactive, enthusiastic, and team-first mindset

Pay: ₹332,332.86 - ₹1,306,484.28 per year

Work Location: In person

📌 Associate Creative Director (Parel)
🏢 Anvis Digital
📍 Parel