Key Responsibilities

- Own end-to-end user acquisition strategy across paid and organic channels.
- Plan, execute, and optimize campaigns on Google Ads (Search & UAC), Meta Ads, Apple Search Ads, and retargeting platforms.
- Build monthly and quarterly growth plans aligned with business objectives.
- Identify high-performing geographies, industries, and customer segments.
- Define and optimize the user acquisition funnel (Install → Signup → Trial → Paid Conversion).
- Collaborate with SEO and Content teams to drive organic traffic and improve landing page conversions.
- Run A/B tests on ad creatives, landing pages, audiences, bidding strategies, and campaign messaging.
- Monitor campaign performance and optimize CAC, CPI, ROAS, and conversion rates.
- Build and maintain performance dashboards using GA4, Firebase, Mixpanel, and other analytics tools.
- Collaborate with Product, Design, Content, Sales, and Support teams to improve user acquisition and onboarding.
- Conduct competitor analysis and identify recent growth opportunities and acquisition channels.
- Stay updated with the latest trends in user acquisition, digital marketing, and ASO.

Required Skills & Experience

- 5+ years of experience in User Acquisition, Growth Marketing,



or Performance Marketing.
- Strong hands-on experience with Google Ads, Meta Ads Manager, and Apple Search Ads.
- Experience in App Store Optimization (ASO) and mobile app growth.
- Strong understanding of acquisition funnels, SaaS metrics, and customer lifecycle.
- Proficiency in analytics tools such as GA4, Firebase, Mixpanel, and Excel/Google Sheets.
- Experience with A/B testing, campaign optimization, and conversion rate optimization.
- Strong analytical mindset with the ability to make data-driven decisions.
- Excellent collaboration and communication skills to work cross-functionally.

Good to Have

- Experience working with SaaS or subscription-based products.
- Experience in Fintech, Invoicing, Billing, or Productivity applications.
- Knowledge of SEO and Content Marketing strategies.
- Familiarity with CRM platforms such as HubSpot.
- Understanding of growth marketing frameworks and experimentation methodologies

Pay: ₹65,000.00 - ₹75,000.00 per year

Benefits:

- Cell phone reimbursement
- Flexible schedule
- Paid sick time
- Paid time off
- Provident Fund

Work Location: In person

📌 ASO Manager (Ahmedabad)
🏢 KHODAL TRADERS
📍 Ahmedabad