Department: Marketing
Designation: Branding Executive
Industry: Food / FMCG
Experience: 2–4 Years
Education: MBA/PGDM in Marketing / BBA / Bachelor’s or Master’s Degree in Marketing
Location: Koradi, Nagpur, Maharashtra
Employment Type: Full-time
Reporting To: Head of Marketing / Marketing Director

About the Role

We are looking for a hands-on Branding Manager to build and grow our food brand in the market.

The ideal candidate will be responsible for taking our product/brand from low or limited market awareness to a strong, recognizable and trusted food brand.

This is not a purely desk-based marketing role. We are looking for someone who understands the food/FMCG market, consumer behaviour, retail environment and on-ground marketing, and who can turn a brand strategy into actual market execution.

The candidate should be capable of building a food brand from scratch—from understanding the consumer and defining the brand positioning to creating campaigns, packaging communication, retail visibility, product launches and consumer engagement.

Key Responsibilities

1. Brand Building & Strategy

- Develop the overall branding strategy for food products.
- Define the brand's positioning, target consumer, USP, personality and communication.
- Identify opportunities to differentiate our products from competing food brands.
- Develop short-term and long-term brand-building plans.
- Build strong brand awareness, recall and consumer preference.

2. Consumer & Market Understanding

- Conduct market research to understand consumer preferences, food habits and buying behaviour.
- Study competitors, pricing, packaging, product offerings and promotional activities.
- Visit retail outlets, markets, supermarkets and other relevant channels to understand market realities.
- Gather feedback from consumers, retailers, distributors and sales teams.
- Convert market insights into actionable marketing strategies.

3. Food Product Marketing

- Develop marketing strategies for individual food products and product categories.
- Identify the right consumer segment and communication for each product.
- Work closely with the product/R&D; team to understand product benefits and consumer propositions.
- Develop compelling product USPs and consumer communication.
- Support product portfolio development based on market opportunities.

4. Product Launches

- Develop and execute marketing plans for new food product launches.
- Plan pre-launch, launch and post-launch activities.
- Coordinate product sampling, consumer trials, promotional campaigns and market activations.




- Track consumer response and improve the marketing approach based on market feedback.

5. Packaging & Brand Communication

- Work closely with designers and agencies on packaging design and communication.
- Ensure packaging communicates the product's USP clearly and attracts the target consumer.
- Develop brand guidelines, communication themes and visual identity.
- Ensure consistency of branding across packaging, advertisements, digital platforms and retail materials.

6. Retail & On-Ground Marketing

- Develop strategies to improve visibility and brand presence at retail outlets.
- Plan and execute BTL activities, sampling campaigns, product demonstrations and consumer activations.
- Develop POSM such as displays, danglers, shelf communication, standees and promotional materials.
- Work closely with sales and distribution teams to improve product visibility and offtake.
- Conduct regular market visits and monitor competitor activity.

7. Digital & Social Media Marketing

- Develop social media strategies aligned with the overall brand positioning.
- Work with creative/content teams to create engaging food-related content.
- Plan campaigns around product benefits, usage occasions, recipes, consumer education and brand stories.
- Coordinate with digital marketing agencies/influencers where required.
- Monitor digital engagement and campaign performance.

8. Consumer Engagement

- Develop activities that encourage consumers to try, experience and purchase the product.
- Plan sampling and trial-generation initiatives.
- Develop consumer promotions and engagement campaigns.
- Identify relevant food events, exhibitions, festivals and consumer platforms for brand participation.

9. Sales & Distribution Support

- Work closely with the sales team to understand market requirements.
- Develop trade marketing initiatives to support distributors, dealers and retailers.
- Create marketing materials required by the sales team.
- Support the sales team during new product launches and expansion into new markets.

10. Agency & Vendor Management

- Manage creative agencies, digital agencies, event agencies, printers, designers and other marketing vendors.
- Prepare clear creative briefs and ensure timely execution.




- Evaluate campaign ideas based on their ability to deliver business and brand objectives.
- Ensure effective utilisation of the marketing budget.

11. Marketing Performance

- Track campaign performance, consumer response and brand visibility.
- Monitor marketing spends and ROI.
- Analyse sales and market feedback to understand the impact of marketing initiatives.
- Prepare regular reports and presentations for management.
- Continuously experiment with new marketing ideas and channels.

Candidate RequirementsEssential

- 2–4 years of experience in marketing/branding, preferably in Food, FMCG or Consumer Products.
- Degree/MBA/PGDM in Marketing or a relevant field.
- Robust understanding of consumer marketing and brand building.
- Practical on-ground marketing experience.
- Experience in product launches, campaigns, activations or retail marketing.
- Good understanding of digital marketing and social media.
- Strong communication, presentation and coordination skills.
- Ability to work independently and take ownership of projects.

We Prefer Candidates Who Have

- Worked with a food/FMCG brand.
- Experience in building or growing a product brand.
- Experience with retail/distributor networks.
- Experience in sampling, BTL, events or consumer activations.
- Worked on food packaging and product communication.
- Experience working with creative/advertising agencies.
- Exposure to both modern trade and general trade.
- Experience in a start-up or growing food company where they had significant ownership.

The Person We Are Looking For

We are looking for someone who is:

Creative + Commercial + Hands-on + Consumer-focused + Execution-oriented

The candidate should not be someone who only prepares marketing presentations or coordinates with agencies.

We want a person who can go to the market, talk to consumers and retailers, understand why a product is or isn't selling, identify the opportunity, develop a campaign and execute it.

The candidate should have the mindset:

“Give me a good food product, and I will build the brand around it.”Key Performance Indicators (KPIs)

The success of the Branding Manager will be measured through:

- Brand awareness and recall
- Product trial and consumer acquisition
- Growth in product sales
- Successful new product launches
- Retail visibility and brand presence
- Effectiveness of marketing campaigns
- Consumer engagement
- Digital growth and engagement
- Marketing ROI
- Expansion into new markets/channels
- Overall growth and strength of the brand

Pay: ₹20,000.00 - ₹25,000.00 per month

Benefits:

- Commuter assistance
- Provident Fund

Work Location: In person

📌 Branding Executive (Nagpur)
🏢 SUNDER BISCUIT INDUSTRIES
📍 Nagpur