A dynamic and accomplished professional with 8–10 years of experience in Channel Management, Partner Engagement, and Business Development, possessing a strong understanding of driving growth through strategic alliances and relationship led ecosystems. The ideal candidate should bring expertise in building and nurturing channel partnerships, conceptualising high impact engagement initiatives, and identifying new business opportunities that align with evolving market needs.The role demands a commercially driven individual who can seamlessly bridge client objectives with creative engagement solutions, while thriving in a fast paced, agency led environment known for creativity, execution excellence, and strategic thinking. The candidate should demonstrate the ability to lead conversations with senior stakeholders, develop long term partner value frameworks, and contribute towards expanding the organisation's footprint across industries.A passion for experiential engagement, loyalty ecosystems, and solution oriented selling, combined with the agility to work across cross functional teams, will be critical in driving sustainable growth and strengthening the agency's culture of innovation, collaboration, and client centricity.MUST HAVES:Channel First Mindset & ROI Driven ApproachScheme Design ExperienceLoyalty Tech UnderstandingStrong Negotiation SkillsIndustry Network DepthKEY RESPONSIBILITIES:Channel Management & EngagementBuild, manage and grow multi tier channel ecosystems including distributors, dealers, retailers,



and sub channel partners.Channel Sales & MarketingDesign and execute joint GTM strategies, co marketing campaigns, and channel specific promotions that drive sell through, revenue growth, and brand visibility across partner networks.Channel Scheme ManagementStructure, launch, and govern incentive schemes, slabs, targets, and performance tiers.Channel Rewards Management & BudgetingUnderstand and manage end to end rewards fulfilment, points, cashback, gift vouchers, merchandise, and experiential rewards, while managing program budgets and ROI measurement.Business Development & Strategic ThinkingIdentify new partner opportunities and revenue levers. Translate market insights into scalable loyalty propositions with a clear commercial rationale and growth roadmap.Channel Loyalty / Scheme DesignConceptualise and implement channel scheme and loyalty frameworks including tiered programs, earn and burn mechanics, and milestone rewards.Industry Network & Relationship CapitalLeverage an established network of trade partners, vendors, and industry stakeholders to accelerate partner onboarding, co create solutions, and stay ahead of market trends.Cross Functional Stakeholder ManagementCollaborate with sales, marketing, finance, and technology teams to align loyalty program design with brand strategy, commercial targets, and operational feasibility.Vendor Alliances & Rewards Ecosystem PartnershipIdentify, negotiate, and manage strategic alliances with rewards vendors including gift card aggregators, merchandise suppliers, travel and hospitality partners, lifestyle brands, and digital reward platforms.

📌 Business Development Manager - Channel Loyalty & Rewards (Maharashtra)
🏢 STORY Experiences
📍 Maharashtra