About The Company

Ace Of Estates is a leading real estate marketing and digital advertising firm committed to transforming the way property developers and real estate agencies connect with potential buyers. With a strong focus on innovative marketing strategies and data-driven campaigns, we strive to deliver high-quality leads that convert into successful sales. Our team of dedicated professionals leverages the latest digital tools and platforms to maximize visibility and engagement for our clients. We pride ourselves on maintaining a customer-centric approach, ensuring that every campaign is tailored to meet specific client objectives and market dynamics. As part of our growth journey, we are expanding our team and seeking talented individuals who are passionate about performance marketing and lead generation in the real estate sector.

About The Role

We are looking for a performance-driven Lead Generation Specialist to join our dynamic team in Mumbai. The ideal candidate will be responsible for managing and optimizing lead generation campaigns across Meta (Facebook & Instagram) and Google Ads platforms. This role requires a strategic thinker with hands-on experience in running successful paid advertising campaigns aimed at generating high-quality leads with a robust return on investment. The Lead Generation Specialist will work closely with creative and content teams to develop compelling ad creatives, monitor campaign performance, and continuously refine strategies to improve results. The position offers an exciting opportunity to be at the forefront of digital marketing in the real estate industry, utilizing cutting-edge tools and techniques to drive measurable growth for our clients.

Qualifications

The ideal candidate should possess a minimum of 1 year of hands-on experience in managing Meta Ads and Google Ads campaigns.



Demonstrable success in generating leads through paid advertising is essential, along with a solid understanding of performance marketing principles such as targeting, retargeting, and campaign optimization. Strong analytical skills and a data-driven mindset are crucial for interpreting campaign metrics and making informed decisions. The candidate must be capable of managing multiple campaigns and budgets simultaneously while maintaining high standards of quality and efficiency. Experience in the real estate sector will be considered a significant advantage, as it will help in understanding the nuances of real estate lead generation and customer behavior.

Responsibilities

- Plan, execute, and optimize lead generation campaigns across Meta Ads and Google Ads platforms to meet client objectives.
- Develop comprehensive campaign strategies based on project requirements, target audience, location, and budget constraints.
- Set up and manage campaigns, including audience segmentation, targeting parameters, creatives, bidding strategies, and budget allocation.
- Continuously monitor key performance indicators such as CPL, CPA, CTR, conversion rates, and overall campaign ROI to ensure optimal performance.
- Identify opportunities to reduce costs per qualified lead while enhancing lead quality and conversion potential.
- Collaborate with creative and content teams to develop compelling ad creatives and persuasive copy that resonate with the target audience.




- Analyze campaign data to generate actionable insights, prepare performance reports, and recommend improvements.
- Conduct A/B testing on various elements like audiences, ad creatives, messaging, and landing pages to identify the most effective combinations.
- Implement lead tracking throughout the sales funnel, optimizing campaigns based on lead quality and conversion metrics.
- Stay updated with the latest trends, tools, and best practices in Meta and Google advertising to ensure campaigns are innovative and effective.

Benefits

At Ace Of Estates, we believe in fostering a supportive and growth-oriented work workplace. As part of our team, you will have access to ongoing training and development opportunities to enhance your skills in digital marketing. We offer competitive compensation packages aligned with industry standards, along with performance-based incentives. Our workplace promotes a healthy work-life balance, and you will be part of a collaborative team that values innovation, creativity, and results. Additionally, you will have the opportunity to work on high-impact campaigns within the booming real estate sector, gaining valuable experience and professional growth in a rapidly evolving industry.

Equal Opportunity

Ace Of Estates is an equal prospect employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, religion, gender, age, sexual orientation, disability, or any other protected characteristic. All qualified applicants will receive consideration for employment based on merit and experience. We believe that a diverse workforce enhances our ability to serve our clients effectively and fosters a culture of innovation and respect.

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