E-Commerce & Quick Commerce Performance Ads Manager

**Department:** E-Commerce / Performance Marketing
**Experience:** 3–6 Years
**Employment Type:** Full-Time

Job Summary

We are looking for a **performance-driven E-Commerce & Quick Commerce Ads Manager** to own and scale paid advertising across platforms such as **Amazon, Flipkart, Blinkit, Zepto, Swiggy Instamart, and BigBasket**.

The primary responsibility will be to **drive revenue through marketplace and quick-commerce advertising**, optimize budgets, improve ROAS, and work closely with external agencies to ensure campaigns deliver against business targets.

Key Responsibilities

**1. E-Commerce & Quick Commerce Advertising**

* Plan, execute, monitor, and optimize paid advertising campaigns across Amazon, Flipkart, Blinkit, Zepto, Instamart, BigBasket, etc.
* Own platform-wise **ad budgets, revenue targets, ROAS, ACOS/TACOS and profitability**.
* Develop campaign structures across products, categories, keywords, and platforms.
* Continuously optimize bids, budgets, keywords, placements, and campaign targeting.
* Identify opportunities to scale high-performing SKUs and campaigns.

**2. Agency Management**

* Act as the **day-to-day point of contact for external performance agencies**.
* Communicate campaign objectives, budgets, product priorities, and targets to agencies.
* Review campaign performance with agencies on a regular basis.
* Challenge agency recommendations and ensure timely execution of optimizations.
* Ensure agencies are accountable for agreed revenue, ROAS, and efficiency targets.

**3. Performance Analysis**

* Monitor key metrics including:

* ROAS
* ACOS / TACOS
* Ad Revenue
* Ad Spend
* CPC
* CTR
* Conversion Rate
* Ad Contribution
* Analyze SKU-level and platform-level performance to identify growth opportunities.
* Track daily performance and proactively highlight deviations from targets.
* Prepare weekly and monthly performance reports with actionable insights.

**4.



Budget & Growth Planning**

* Plan monthly platform-wise advertising budgets based on revenue targets.
* Allocate budgets between platforms and SKUs based on performance.
* Forecast revenue and advertising spends.
* Identify opportunities to improve efficiency while scaling sales.
* Plan advertising strategies for major sale events and promotional periods.

**5. Cross-Functional Coordination**

* Work closely with the **E-Commerce, Brand, Creative, Influencer, and Supply Chain teams**.
* Ensure adequate stock availability for high-performing and promoted SKUs.
* Coordinate with the creative team for campaign banners, product creatives, and other ad assets.
* Align advertising strategy with product launches, offers, and promotional campaigns.

Required Skills

* 3–6 years of experience in **E-Commerce Performance Marketing / Marketplace Advertising**.
* Robust hands-on understanding of **Amazon Ads and Flipkart Ads**.
* Experience with **Quick Commerce advertising** on platforms such as Blinkit, Zepto, Instamart, or BigBasket is highly preferred.
* Experience managing external performance marketing agencies.
* Strong understanding of ROAS, ACOS, TACOS, CTR, CPC, CVR, and CAC.
* Strong analytical and Excel/Google Sheets skills.
* Ability to interpret large datasets and convert insights into actionable decisions.
* Strong communication, follow-up, and stakeholder management skills.

Ideal Candidate

The ideal candidate should be someone who **thinks beyond campaign execution**. They should be able to look at platform-level and SKU-level data, identify *why* performance is changing, communicate the issue to the agency, recommend the right action, and follow through until the desired result is achieved.

**Primary ownership:** **E-Commerce & Quick Commerce Ad Performance → Revenue + ROAS + Budget Efficiency.**

Primary KPIs
Revenue Target Achievement
ROAS
ACOS / TACOS
Ad Spend Efficiency
Platform Revenue Growth
Ad Revenue Contribution
Agency Performance

Salary Negotiable

📌 E-commerce and Quick Commerce Performance Ads Manager (Guwahati)
🏢 Pro-To-Grow
📍 Guwahati