Job Summary

We are currently seeking a dynamic and experiencedDevelop and execute comprehensive marketing and brand strategies, including product promotions and digital campaigns, while collaborating with cross-functional teams and Key Opinion Leaders. Monitor market trends, optimize performance, and ensure compliance with regulations to drive sales and strengthen customer relationships.

Roles & Responsibilities

- You will be responsible for developing detailed marketing strategies: Establish market share and prescription objectives, build brand plans, and formulate omnichannel product promotion strategies tailored to target audiences.
- You will be responsible for leading product promotions: Plan and execute promotional activities, manage marketing campaigns, and collaborate with creative agencies to enhance product visibility and awareness.
- You will be responsible for monitoring performance and campaign effectiveness: Conduct root cause analysis for non-compliance with KPIs, collect feedback, and make adjustments to promotional strategies to meet customer needs.
- You will be responsible for collaborating with Key Opinion Leaders (KOLs): Build strong relationships with KOLs, plan scientific events, share brand insights, and ensure effective communication of brand values.
- You will be responsible for ensuring compliance: Oversee marketing activities to ensure adherence to organizational policies and regional regulations while optimizing processes.
- You will be responsible for leveraging digital tools and insights: Apply digital marketing strategies such as SEO, e-commerce platforms, and social media campaigns to impact theconsumer funnel and convert indicators into sales.
- You will be responsible for market analysis and competitive evaluation: Analyze customer needs, competitor activities,



and market trends to forecast opportunities and refine marketing strategies.
- You will be responsible for training and development: Provide training materials and workshops for sales teams, enhance marketing knowledge, and ensure alignment with brand strategies.

Qualifications

Educational Qualification

Post-graduation in sales/marketing. Graduation in science preferred

Minimum Work Experience

- 1 to 3 yrs overall experience

Skills & Attributes & Critical Exposures Functional Skills

- Market Access Strategy
- Customer Value Propositions
- Regulatory Requirements
- Product Marketing
- Brand Strategy
- Brand Architecture
- Brand Representation

Resident Skills

- Business Acumen
- Data Analysis
- Market Intelligence
- Storytelling

Behavioural Skills

- Visionary Execution - Designs bold digital strategies and translates them into measurable, cross-channel impact across diverse brands.
- Cooperative Drive - Builds trusted partnerships with vendors, agencies, and internal teams while fostering high-performance culture.
- Performance Mindset - Continuously evaluates planning, reporting, and hospital engagement outcomes, driving agile improvements.

Critical Exposures

- Exposure to product/brand management in the pharma sector or as a freelance brand specialist
- Stint in area/regional level sales role with exposure to multiple therapy segments/products or in a Portfolio / Business Development role OR as a Marketing Analyst / Marketing Coordinator.
- Exposure to Legal, compliance and medical regulation is preferred




- Prior experience in digital marketing, hospital accounts marketing, channel marketing, manufacturing or R&D; is desired.
- Exposure to CRM and Data Visualization tools is preferred

Additional Information

Benefits Offered

At Dr. Reddy's we actively help to catalyse your career growth and professional development through personalised learning programs.

The benefits you will enjoy at Dr. Reddy's are on par with the best industry standards. They include, among other things and other essential equipment, joining & relocation support, family support (Maternity & Paternity benefits), learning and development opportunities, medical coverage for yourself and your family, life coverage for yourself.

Our Work Culture

Ask any employee at Dr. Reddy's why they come to work every day and they'll say, because Good Health Can't Wait. This is our credo as well as the guiding principle behind all our actions. We see healthcare solutions not only as scientific formulations, but as a means to help patients lead healthier lives, and we're always attuned to the recent and the next to empower people to stay fit. And to do this, we foster a culture of empathy and dynamism. People are at the core of our journey over the last few decades. They have been supported by an enabling environment that buoys individual ability while fostering teamwork and shared success. We believe that when people with diverse skills are bound together by a common purpose and value system, they can make magic.

For more details, please visit our career website at https://careers.drreddys.com/#!/'

Skills: Digital Marketing, Product Marketing, Data Analysis, Market Intelligence, Regulatory Requirements, Brand Strategy, brand architecture, Brand Representation, Seo

Experience: 1.00-3.00 Years

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