We are looking for a Senior Data Scientist with strong expertise in Marketing Mix Optimization (MMO) to design, enhance, and optimize marketing investment strategies using advanced statistical modeling, machine learning, and optimization techniques. The ideal candidate will have experience building scalable optimization solutions that help maximize marketing ROI and improve budget allocation across channels.
This role requires excellent Python programming skills, solid statistical foundations, and the ability to translate complex analytical findings into actionable business recommendations.
Key Responsibilities
- Design, develop, and enhance Marketing Mix Optimization (MMO) solutions for marketing budget allocation and investment planning.
- Build statistical and machine learning models to quantify marketing effectiveness and optimize media investments.
- Develop optimization frameworks that recommend budget allocation across multiple marketing channels under business constraints.
- Analyze historical marketing performance, customer behavior, and sales data to identify optimization opportunities.
- Create scenario planning and what-if simulations to evaluate different marketing investment strategies.
- Collaborate with business stakeholders to translate analytical findings into actionable recommendations.
- Develop scalable Python-based analytical pipelines and reusable optimization workflows.
- Perform feature engineering, model validation, diagnostics, and performance monitoring.
- Communicate complex analytical results to technical and non-technical stakeholders through clear visualizations and presentations.
- Mentor junior data scientists and contribute to best practices across the data science team.