The Marketing & Communications Manager at Roswyn – A Morgans Original Hotel is responsible for developing and executing strategic marketing, branding, and communications initiatives that position Roswyn as a premier luxury lifestyle destination. This role embodies Morgans Originals’ philosophy of honesty, creativity, and sophistication by combining creative campaigns, media relations, and guest-centric storytelling to elevate the hotel’s visibility and reputation across global and local markets.
Key Responsibilities
Marketing Strategy & Brand Positioning
- Develop and implement integrated marketing plans to drive awareness, revenue, and brand loyalty.
- Ensure brand consistency across all communication channels in alignment with Morgans Originals’ luxury lifestyle ethos.
- Collaborate with sales, F&B;, and operations teams to create campaigns that highlight Roswyn’s unique offerings.
- Monitor market trends and competitor activity to identify opportunities for growth and differentiation.
Communications & Public Relations
- Manage media relations, press releases, and public statements to enhance Roswyn’s reputation.
- Cultivate relationships with journalists, influencers, and industry partners.
- Oversee crisis communication strategies to protect brand integrity.
- Coordinate interviews, features, and media events showcasing Roswyn’s lifestyle identity.
Digital Marketing & Content Creation
- Oversee digital platforms, including website, social media, and email marketing.
- Create engaging content that tells Roswyn’s story and resonates with target audiences.
- Manage online reputation through proactive guest engagement and review responses.
- Leverage analytics and insights to optimize digital campaigns and ROI.
- Event & Campaign Management
- Plan and execute promotional events, partnerships, and activations that reinforce Roswyn’s luxury positioning.
- Collaborate with F&B; and lifestyle outlets (Filia, BL Club, Black Laquor) to design campaigns that drive traffic and revenue.
- Ensure seamless execution of seasonal promotions and brand collaborations.
- Quality & Compliance
- Uphold ethical marketing practices and compliance with international hospitality standards.
- Ensure sustainability and innovation are integrated into campaigns.
- Maintain consistency across Morgans Originals properties while adapting to Roswyn’s unique identity.
📌 Marketing and Cultural Manager (Mumbai)
🏢 Morgans Originals
📍 Mumbai
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