AI Native Digital Marketing Leader – B2B Marketing Agency

Role Overview

Blufig
is seeking an ambitious, forward-thinking Marketing Lead to
lead our digital delivery organization and pioneer our next phase of AI-driven
growth. In this high-impact executive role, you will lead a hybrid team
of human specialists and custom AI agents to deliver superior ROI for
our B2B tech clients across Account-Based Marketing (ABM), SEO/AEO, and
Performance Marketing.

You
will bridge strategic marketing leadership with cutting-edge AI
automation—building scalable, AI-agentic workflows to eliminate redundant
delivery tasks, optimizing service delivery, and driving exceptional client
retention and revenue growth.

Role Objective

- AI
& Delivery Orchestration: Lead and scale Blufig’s digital
marketing delivery by orchestrating human talent and autonomous AI agents.

- Redundant
Task Automation: Design, build, and deploy custom AI
agents to automate high-volume, operational tasks across ABM, Search, and
Paid Media.

- Client
ROI & Business Growth: Own delivery quality, account
retention, upsells, and measurable pipeline/revenue generation for global
B2B tech clients.

Key Responsibilities

1. AI Transformation &
Process Automation

- AI
Agentic Workflows: Build, test, and deploy functional
AI agents and automated workflows (via LLM APIs, custom tools, and
automation platforms) to streamline execution across all service lines.

- Human
+ AI Team Leadership: Lead, structure, and scale a
high-performing hybrid delivery team—directing human specialists alongside
AI agents to maximize delivery velocity, accuracy, and margins.

- Operational
Efficiency: Continuous identification and
elimination of manual, repetitive agency tasks (e.g., report generation,
lead scoring verification,



keyword clustering, ad copy iteration, campaign
staging).

2. Service Line Execution &
Client ROI

Account-Based Marketing (ABM)

- Lead
end-to-end multi-channel ABM programs (Outbound + Paid) for enterprise and
mid-market B2B tech clients.

- Architect
multi-touch strategies spanning LinkedIn, Email, Intent Data, Content
Syndication, and Marketing Automation to drive pipeline, SQLs, and revenue
influence.

Next-Gen Search (SEO, AEO & GEO)

- Oversee
technical SEO, content strategy, and authority building.

- Scale
Blufig’s Answer Engine Optimization (AEO) and Generative
Engine Optimization (GEO) capabilities to maximize client
visibility across ChatGPT, Gemini, Perplexity, Copilot, and Google AI
Overviews.

Performance Marketing & Paid Media

- Direct
multi-channel paid acquisition across LinkedIn Ads, Google Ads, Meta, and
third-party media networks.

- Maintain
rigorous standards for CAC, CPL, ROAS, pipeline contribution, and spend
optimization across all accounts.

3. Client Success, Systemization
& Operations

- Executive
Escalation & Success: Serve as the senior client
escalation lead, owning delivery excellence, Quarterly Business Reviews
(QBRs), and CSAT/NPS scores.

- Standard
Operating Procedures (SOPs): Maintain and continuously refine
scalable agency playbooks, frameworks, and SOPs infused with AI execution
layers.

- Revenue
Expansion:



Partner with account teams to drive
account growth through proactive upsells, cross-sells, and strategic
expansion.

4. Team Development &
Leadership

- Recruit,
mentor, and upskill specialists across ABM, Search, Paid Media,
Automation, and AI tooling.

- Implement
performance metrics (KPIs/OKRs) that reward ownership, speed, and
continuous AI adoption.

- Conduct
regular capability-building sessions ensuring team certifications across
HubSpot, Google Ads, GA4, LinkedIn, and modern AI platforms.

Requirements

Preferred Qualifications &
Experience

- B2B
Tech Experience: 8+ years of hands-on and leadership
experience managing B2B technology clients (SaaS,
Enterprise Tech, IT Services).

- Dual
Experience: Proven background working within
both a B2B Marketing Agency environment (managing agency
P&L;, client delivery, operations) and high-growth tech ecosystems.

- AI
Fluency: Proven track record of building and deploying custom
AI agents and automated prompt/workflow systems to solve real
operational bottlenecks.

- Deep
Stack Knowledge: Mastery in HubSpot, LinkedIn
Campaign Manager, Google Ads, GA4, technical SEO tools, and AI search
platforms.

- Leadership
Style: Systems-thinker who thrives on building scalable processes,
leading cross-functional teams, and maintaining extreme accountability.

Role Details

- Reporting
To: Founder & CEO

- Location: Bangalore,
India (On-site)

Benefits

• Competitive salary and benefits package.

• Health insurance for you and your family

• Opportunity to work with a talented and passionate team.

• Quick-paced and dynamic work environment.

• The chance to make a real impact on our clients' businesses.

📌 AI Native Digital Marketing Lead (Bengaluru)
🏢 Important Group
📍 Bengaluru