Location:

Recent Delhi

Work Mode:

Work From Office (WFO)

Experience:

2 - 3 Years

Employment Type:

Full time

About the Role

We are looking for a results-driven
App Marketing Manager

to lead the growth and marketing of our mobile applications. The ideal candidate will have hands-on experience in
app user acquisition, performance marketing, app store optimization, campaign management, and analytics

.

The candidate will be responsible for developing and executing strategies to increase
app installs, user engagement, retention, and revenue

while maintaining an productive Customer Acquisition Cost (CAC).

Key Responsibilities
Develop and execute end-to-end
app marketing and user acquisition strategies

.
Plan, launch, and optimize paid campaigns across platforms such as
Google Ads, Meta Ads, and other relevant networks

.
Manage app install and conversion campaigns while optimizing
CPI, CPA, ROAS, LTV, and CAC

.
Analyze campaign performance and identify opportunities to improve acquisition and monetization.




Work closely with product and creative teams to develop
high-performing ad creatives, videos, banners, and ad copies

.
Conduct
A/B testing

of creatives, audiences, landing flows, and campaign strategies.
Monitor app analytics and user behavior to improve
retention, engagement, and lifetime value

.
Work on
App Store Optimization (ASO)

, including app titles, descriptions, keywords, screenshots, and ratings/reviews.
Track and analyze user acquisition funnels from
impression → click → install → registration → engagement → revenue

.
Use attribution and analytics platforms to measure campaign effectiveness and user quality.
Prepare regular performance reports with actionable insights and recommendations.
Coordinate with product, design, content, and technology teams to execute growth initiatives.
Stay updated with the latest
mobile marketing trends, advertising platforms, privacy changes, and app growth strategies

.

Required Skills

📌 App Marketing Manager Delhi (India)
🏢 Somo Media
📍 India