Job Description – Performance Marketing Executive

Organization:
Lovely Skilled University (LPU)

Location:
Phagwara, Punjab

Experience:
2–6 Years

Employment Type:
Full time

About the Role

Lovely Professional University (LPU) is looking for a
Performance Marketing Executive
to join its dynamic Digital Marketing team. The ideal candidate will be responsible for planning, executing, monitoring, and optimizing digital advertising campaigns to drive
high-quality leads, conversions, and measurable ROI
.

The candidate should have hands-on experience in performance marketing platforms, campaign optimization, analytics, audience targeting, and lead-generation campaigns.

Key Responsibilities
Plan and execute performance marketing campaigns across
Google Ads, Meta Ads, YouTube, and other relevant platforms
.
Manage campaigns focused on
lead generation, conversions, admissions, traffic, and remarketing
.
Monitor and optimize key metrics such as
CPL, CPA, CPC, CTR, Conversion Rate, ROAS, and ROI
.
Conduct keyword research, audience segmentation, retargeting,



and competitor analysis.
Optimize campaign budgets, bidding strategies, ad copies, creatives, placements, and targeting.
Conduct
A/B testing
of creatives, messaging, audiences, and landing pages.
Track campaign performance through
Google Analytics/GA4, Google Ads Manager, Meta Ads Manager, Excel, and reporting dashboards
.
Analyse campaign data and provide actionable insights to improve lead quality and conversion rates.
Work closely with
Creative, Content, Admissions, social media, CRM, and Web teams
to improve the overall marketing funnel.
Prepare regular performance reports and present campaign insights to stakeholders.
Stay updated with the latest trends, tools, algorithms, and best practices in digital advertising.

Required Skills & Qualifications
2–6 years of relevant experience
in Performance Marketing / Digital Marketing.
Solid hands-on expertise in
Google Ads and Meta Ads
.
-

📌 Performance Marketing Executive Jalandhar
🏢 Lovely Professional University
📍 Jalandhar