Job Description – Performance Marketing Manager

Company:
Intellipaat

Location:
Bangalore

Experience:
MINIMUM 5 YEARS

Employment Type:
Full-time

About the Role

Intellipaat is looking for a
Performance Marketing Manager
to drive user acquisition, lead generation, and revenue growth through high-performing digital marketing campaigns. The ideal candidate will have robust hands-on experience in performance marketing, campaign optimization, and data-driven growth strategies.

Key Responsibilities
Plan, execute, and optimize performance marketing campaigns across
Google Ads, Meta Ads, YouTube, and other relevant platforms
.
Own key performance metrics including
CPL, CAC, ROAS, conversion rates, lead quality, and revenue contribution
.
Develop and execute strategies for
lead generation, customer acquisition, and revenue growth
.
Analyze campaign performance and identify opportunities to improve ROI and scale successful campaigns.
Conduct
A/B testing
across creatives, landing pages, audiences, ad copies, and campaign strategies.




Collaborate with
Creative, Content, Sales, Product, and Business teams
to improve campaign performance and conversions.
Monitor competitor activity, market trends, audience behavior, and emerging digital acquisition channels.
Manage campaign budgets and ensure effective utilization to achieve business targets.
Track and analyze the complete marketing funnel using relevant analytics and attribution tools.
Prepare regular performance reports and provide actionable insights to improve campaign efficiency.
Experiment with new channels, audiences, campaign formats, and acquisition strategies.

Required Skills & Experience
min 5 years of relevant experience in Performance Marketing / Digital Marketing.
Candidates with prior EdTech experience will be strongly preferred.
Experience in
B2C lead generation and performance marketing
will be an added advantage.
Robust hands-on experience with
Google Ads, Meta Ads, and YouTube

📌 Search Engine Marketing Manager Bengaluru
🏢 Intellipaat
📍 Bengaluru