Role description

Role will involve Developing recent initiatives and building B2C growth strategies across channels, organic and paid with a focus on optimizing conversions. Adding value to the business by analyzing large datasets (cross channel impact/attribution) and improving campaign effectiveness. Develop and deploy campaigns including Channel planning, budget management, creative development, tracking, reporting, optimization, and innovation. End-to-end execution of growth initiatives across channels (SEO, PPC, Content, Affiliates, Email, Video Social media, etc.) in collaboration with Product, Engineering, Design, and Sales teams.
Job responsibilities
Digital sales strategy development for different channels
Creation of separate strategies for each traffic source
Media plans and forecasts for future activities, including online and offline
Daily/weekly/monthly control of acquisition funnels and ads performance
Control and coordination of agencies and affiliate partners




Control and launching of projects with affiliate partners (including Preparing technical requirements for implementation postback or other tracking)
Handling of Google and Facebook - Full understanding of all settings of these marketing tools: specific targeting, preparing custom audience list, forecast, analysis. Different types of campaigns (CPC, CPL, CPM, etc)
Control and review of SMS and email content
Set up all pixels on websites for tracking performance (Google Tag Manager), website review, and optimization
Leading SEO projects, managing projects with related agencies.
Searching of recent traffic sources and partners
Control of audience behavior on websites using Mouse Stats, Hotjar, Apps Flyer, Google Analytics, Firebase (advanced user)
Experience

At least 3 years at digital sales, managing of campaigns with volume =10000 users. Solid knowledge of FB/Google adv campaign management. Strong knowledge of digital marketing tools at least 5 years: Google AdWords, Google

📌 Digital Marketing Manager Bengaluru (India)
🏢 Lendplus India
📍 India