About the Role:

We are looking for a high-energy, data-driven Head of Performance Marketing to build and scale our B2C customer acquisition engine.

You will own the complete performance marketing funnel traffic leads qualified customers bookings vehicle deployment repeat / referral — with a explicit focus on profitable growth.

This is a hands-on leadership role for someone who loves numbers, experiments aggressively and can convert marketing spends into measurable business outcomes.

KEY RESPONSIBILITIES:
Own Growth & Customer Acquisition
Own B2C customer acquisition across all digital channels.
Build scalable acquisition engines for multiple cities and customer segments.
Drive leads, bookings, activations and revenue, not vanity metrics.
Develop city-wise and vehicle-wise acquisition strategies.
Identify current customer segments, channels and growth opportunities.
Performance Marketing

Own and scale campaigns across:
Google Ads / Performance Max
Meta Ads
YouTube
Programmatic / Display
App-install & re-engagement campaigns
Affiliate / partner channels




SEO + organic acquisition
Emerging digital channels
Continuously optimise:

CAC | CPL | CPQL | Conversion | ROAS | Revenue | LTV | Payback
Full-Funnel Ownership

Build measurement and optimisation across:

Ad Landing Page Lead Calling KYC Booking Vehicle Allocation First Payment Active Customer

Work closely with Sales, Call Centre, Operations, Product and Technology teams to identify and eliminate funnel leakage.
City-Level Growth

Create a city-wise growth playbook covering:
Market potential
Target customer profile
Acquisition cost
Channel mix
Competitor activity
Pricing / offers
Conversion rates
Fleet availability
Revenue potential

Allocate marketing budgets dynamically based on city-level ROI and fleet availability.
Data & Analytics

Build a robust performance dashboard covering:
Marketing spend
Leads
Qualified leads
Bookings
Activations
C

📌 Head Performance Marketing Navi Mumbai
🏢 Magenta EV Solutions
📍 Navi Mumbai