Key Job Details

Location : Gurgaon/Noida

Level : Mid-level

Employment type : Full Time
Role Description

The Digital Marketing & Automation Executive is the lead custodian of our digital infrastructure. You will be responsible for the health, optimization, and performance of our digital channels, including the website, marketing automation, and SEO. This isn’t just about following a checklist. We need someone who genuinely enjoys the technical side of marketing – someone who notices when a workflow could be smoother, when a landing page and converting, or when there’s a smarter way to track our data. You’ll have a explicit roadmap to work from, but we expect you to bring your own ideas, leverage AI tools to increase efficiency, and provide technical expertise to help us optimize as we go.
Experience
5 to 8 Years
Work Location
Gurgaon/Noida
Key Responsibilities
Website Landing Page Execution
Own the day-to-day management of the website, ensuring all pages, forms, and CTAs are high-performing.




Proactively suggest and implement layout or UX improvements to increase conversion rates.
Coordinate with developers and agencies to ensure the site remains rapid, secure, and technically sound.
Monitor website performance and flag issues or optimisation prospects.
Implement website changes as per defined priorities and coordinate with developers or agencies for execution support .
Use AI-driven heatmap and UX tools to analyze visitor behavior and suggest layout changes that improve conversion rates. .
Marketing Automation CRM Support
Execute workflows in the marketing automation & platform.
Take ownership of CRM data hygiene, list segmentation, and lead scoring to ensure Sales receives high-quality prospects.
Set up lead capture, nurture, and re-engagement campaigns.
SEO execution & coordination
Implement on-page SEO updates.
Track keyword rankings and organic traffic.
Use AI SEO tools (like Perplexity, Jasper, or Surfer) to analyse search intent

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