We are looking for a driven and target-oriented Lead Generation Specialist to identify, engage, and qualify prospective clients for our IT solutions and services. The ideal candidate will have robust research skills, a knack for identifying decision-makers, and the ability to build the top of our sales funnel through outbound and inbound prospecting across international markets.
Key Responsibilities
Identify and research potential clients through LinkedIn, industry databases, company websites, and other online sources.
Generate qualified leads through cold calling, email campaigns, LinkedIn outreach, and other digital prospecting channels.
Build and maintain a healthy pipeline of prospects across target international markets.
Qualify leads based on defined criteria (budget, authority, need, timeline) before handing off to the sales team.
Schedule discovery calls and product demos for the sales/pre-sales team.
Maintain accurate and up-to-date records of leads, activities, and outcomes in the CRM.
Conduct market research to identify recent business opportunities, verticals, and target accounts.
Craft personalized outreach messages and email sequences that resonate with target personas.
Collaborate closely with sales and marketing teams to refine targeting and messaging strategies.
Track and report on lead generation metrics (response rates, conversion rates, pipeline value).
Required Qualifications
MBA in Marketing or Bachelor's degree in Business Administration, IT, or related discipline.
Academic performance of 65% and above throughout UG and PG.
Experience Requirements 1 to 3 years of experience in:
Lead Generation / Demand Generation
Inside Sales or Business Development
International Outbound Prospecting
CRM-driven Sales Support
Required Skills
Stron
📌 Lead Generation Chennai (India)
🏢 TalentRouters
📍 India
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