Digital Marketing Specialist

Experience:
2–4 Years

Location:
Chennai

Employment Type:
Full time

About the Role

We are looking for a Digital Marketing Specialist with 2–4 years of experience in a digital marketing agency
, with
SEO, GEO (Generative Engine Optimization), AEO (Answer Engine Optimization), and organic growth
as the primary focus.

Prior experience working in a digital marketing agency is mandatory for this role.
The ideal candidate should have hands-on experience managing multiple digital marketing requirements, working across different clients or projects, and independently planning and executing SEO strategies.

This is a hands-on role for someone who can
build and execute digital marketing strategies from scratch
, identify growth prospects, work independently, and connect digital activities to measurable business outcomes.

Key Responsibilities

SEO, GEO & AEO – Primary Focus
Develop and execute the company's overall
SEO, GEO, and AEO strategy
.
Conduct keyword research, competitor analysis, search intent analysis,



and content gap analysis.
Manage
on-page, technical, content, and off-page SEO
.
Optimize website pages, internal linking, metadata, URLs, schema markup, and site structure.
Monitor keyword rankings, organic traffic, indexing, search visibility, and SERP performance.
Conduct regular technical SEO audits and identify opportunities for improvement.
Develop SEO-driven content strategies and work with content teams to create and optimize blogs, landing pages, service pages, guides, FAQs, and other search-focused content.
Build strategies to improve
organic traffic, qualified leads, conversions, and overall search visibility
.
Develop strategies to improve brand visibility in
AI-generated answers and generative search results
.
Optimize content for visibility across AI-powered platforms such as
ChatGPT, Claude, Gemini, Perplexity, and other emerging AI search experiences
.
Implement
AEO strategies
for question-ba

📌 Digital Marketing Specialist Chennai
🏢 filemyepr.in
📍 Chennai