About Skill Set Digital

Skill Set Digital is a full-service IT and digital marketing company helping businesses build their online presence, generate leads, increase sales, and grow through performance-driven digital marketing.

We are looking for a Digital Marketing Specialist who has robust hands-on experience in Meta Ads (Facebook & Instagram) and understands how to plan, launch, optimize, and scale performance marketing campaigns.

The ideal candidate should be comfortable working with lead-generation campaigns, analyzing campaign performance, testing creatives and audiences, and continuously improving campaign ROI.

Key Responsibilities1. Meta Ads – Primary Responsibility
Plan, create, launch, manage, and optimize Facebook & Instagram advertising campaigns.
Manage campaigns for Lead Generation, Website Conversions, WhatsApp, Traffic, Engagement, and Sales.
Develop campaign structures based on client objectives, target audience, budget, and industry.
Create and manage Campaigns, Ad Sets, and Ads within Meta Ads Manager.
Conduct audience research and create:




Custom Audiences
Lookalike Audiences
Retargeting Audiences
Interest/Behaviour-based audiences
Monitor campaign performance and optimize campaigns based on CPL, CPA, CTR, CPC, CPM, ROAS, Conversion Rate, and other relevant metrics.
Perform A/B testing for creatives, ad copies, audiences, placements, offers, and campaign structures.
Identify underperforming campaigns/ad sets/ads and take corrective actions.
Scale winning campaigns while maintaining efficiency and lead quality.
Monitor frequency, audience saturation, learning phase, and campaign performance.
Work closely with the creative team to provide requirements for ad creatives, videos, reels, banners, and ad copies.
Develop effective ad copy, headlines, primary text, CTAs, and campaign messaging.
Set up and monitor Meta Pixel, Events, Conversions API, and conversion tracking where required.
Troubleshoot common Meta Ads

📌 Digital Marketing Specialist Prahlad Nagar
🏢 Skill Set Digital
📍 Prahlad Nagar