Key Responsibilities
Plan, create, manage, and optimize PPC campaigns.
Manage Meta Ads campaigns for lead generation and conversions.
Perform audience targeting, retargeting, and A/B testing.
Monitor and optimize CPC, CTR, CPL, CPA, CPM, and ROAS.
Manage campaign budgets and improve overall performance.
Prepare campaign reports and analyze performance.
Stay updated with the latest trends and changes in paid advertising.
Requirements
1–2 years of experience in PPC / Performance Marketing.
Robust hands-on knowledge of Meta Ads Manager.
Positive understanding of Facebook & Instagram advertising.
Knowledge of Google Ads will be an added advantage.
Robust analytical and problem-solving skills.
Good communication and reporting skills.