Key Responsibilities
Develop and implement effective SEO strategies to improve organic search rankings.
Conduct keyword research and identify relevant, high-performing keywords.
Perform On-Page SEO, including title tags, meta descriptions, headings, URLs, internal linking, and content optimization.
Handle Off-Page SEO, including link building, citations, and online brand promotion.
Conduct regular SEO audits and identify technical and content-related issues.
Monitor website rankings, organic traffic, backlinks, and SEO performance.
Work with the content and marketing teams to create SEO-friendly content.
Optimize website content for local searches and improve Local SEO / Google Business Profile visibility.
Analyze competitors and identify new SEO opportunities.
Use tools such as Google Analytics, Google Search Console, Google Keyword Planner, SEMrush/Ahrefs, and Screaming Frog where required.
Prepare regular SEO performance reports and recommend improvements.
Stay updated with Google algorithm updates and current SEO trends.
Required Skills
Solid knowledge of On-Page, Off-Page, Technical, and Local SEO.
Good understanding of keyword research and SEO analytics.
Knowledge of Google Search Console and Google Analytics.
Basic understanding of HTML and website structure.
Strong analytical and problem-solving skills.
Valuable written communication and content optimization skills.
Ability to analyze SEO data and prepare performance reports.
Knowledge of WordPress/CMS is preferred.