Key Responsibilities:
BTL Activations & Execution
Plan and execute BTL activities such as in-store promotions, sampling drives, society activations, and local events.
Manage end-to-end execution including vendor coordination, manpower, and logistics.
Ensure timely rollout as per marketing calendar.
In-Store Visibility & Merchandising
Drive execution of display elements such as freezer branding, shelf strips, danglers, standees, sunboards etc., and other displays.
Ensure visibility guidelines are implemented across key outlets.
Conduct regular audits to maintain execution quality.
Sampling & Consumer Engagement
Execute product sampling (regular and thematic) to drive trials and conversions.
Identify high-footfall locations and optimize sampling ROI.
Capture consumer feedback and actionable insights
B2C Exhibitions & Events (Pan-India)
Plan and execute participation in B2C exhibitions, trade fairs, and consumer events across India.
Coordinate stall design, branding, logistics, product display, and sampling at events.
Manage agencies, vendors,



and on-ground teams for seamless execution.
Track leads, consumer interactions, and post-event ROI analysis.
Retail & Channel Coordination
Support retailer engagement initiatives including WhatsApp communication and promotions
Align with GT, MT channel requirements
Vendor & Budget Management
Manage agencies, promoters, and vendors for activations and events
Track budgets, raise POs, and ensure cost efficiency
Maintain proper documentation and billing processes
Performance Tracking & Reporting
Monitor KPIs such as visibility, sampling conversion, footfall engagement, and sales uplift
Submit weekly/monthly reports with insights and recommendations
Track competitor activities and market trends

Key Requirements:
Educational qualifications: - bachelors in marketing, Business Administration or any related field. Non-MBA with valuable field experience can also apply.
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📌 Trade & Marketing Executive Mumbai
🏢 Gadre Marine Export
📍 Mumbai